Human Fracking: The $17 Trillion War for Your Attention

Human Fracking: The $17 Trillion War for Your Attention

Author: Andrew Keen January 29, 2026 Duration: 55:30
Keen On America
SocietySociety & CultureCommentaryCultureNews

Pay attention to this interview. Because, you see, attention is seriously expensive — the Silicon Valley industry being worth $17 trillion, at least according to the Princeton historian D. Graham Burnett, co-editor of a new manifesto entitled Attensity. For Burnett and his friends in the Attention Liberation Movement, the attention industry is "fracking" the human out of us. Liberating ourselves from its exploitative grasp, then, is an existential challenge. "If we take our attention away," he warns, "it collapses into sand." And so will we. So paying attention involves more than simply putting down our phones. It means joining the Attensity movement and challenging the central attention economy principles of 21st century capitalism.

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Keen On America is a sharp, fast-moving podcast hosted by author and commentator Andrew Keen. Known for asking impertinent questions, Keen cross-examines some of the world’s most thoughtful voices on politics, economics, history, culture, the environment, and technology. Each episode digs beneath headlines and hype to uncover what is really shaping America today and how those forces connect to global change. Listeners can expect challenging conversations rather than easy talking points, as Keen presses guests to explain not just what is happening, but why it matters and what might come next. Whether you are trying to make sense of polarized politics, rapid technological disruption, or shifting social norms, this show offers a bracing, critical lens. Tune in and listen episodes of Keen On America to hear Andrew Keen interrogate the ideas and assumptions that define contemporary American life.
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