Keep Travelling – Your African Story
Episode Number: 70
Property / Guest Name:
Rory Okoli – Founder & CEO, Trip Zap (Nigeria)
Episode Summary:
There are destinations that remain misunderstood, not because they lack experiences, but because their stories have never been properly told. Nigeria is one of those places — a country rich in culture, landscapes and energy, yet still largely absent from the global tourism conversation.
What emerges in this conversation is a completely different perspective. One that moves beyond headlines and into lived experience — from vibrant coastlines and cultural festivals to evolving tourism infrastructure and local entrepreneurship.
In the latest episode of Keep Travelling – Your African Story, host Rael Zieve sits down with Rory Okoli, Founder and CEO of Trip Zap, to explore Nigeria as a travel destination, unpack the realities around safety and perception, and understand how local operators are working to reshape the country’s tourism future.
In this episode, you’ll discover:
• Why Nigeria remains one of Africa’s most overlooked tourism destinations
• How perception and media narratives have shaped global views of the country
• The diversity of experiences across Nigeria’s regions, from beaches to mountains
• What travellers can expect when visiting Lagos and other major areas
• The role of guided travel in creating safe and seamless experiences
• How festivals, culture and heritage play a central role in Nigerian tourism
Guest Information:
Rory Okoli is the Founder and CEO of Trip Zap, a Nigerian-based travel platform focused on unlocking local experiences and connecting travellers with authentic journeys across the country. With a background in hospitality and tourism, she has worked extensively to promote Nigeria as a viable and exciting destination, creating curated experiences that highlight the country’s culture, landscapes and people.
Key Takeaways:
• Nigeria offers a diverse mix of cultural, coastal and inland travel experiences
• Perception remains one of the biggest barriers to tourism growth in the country
• Travelling with trusted local guides is key to navigating and enjoying Nigeria
Contact Information:
“A few years from now, you will not remember how much it cost you, but you will always remember the memories you made.”
Keep Travelling!
Blog:
https://keeptravelling.africa/blog/nigeria-travel-experience-beyond-the-headlines/