It Took 2 Years to Get Her First YouTube Lead • The YouTube Lab • Sarah Maslowski

It Took 2 Years to Get Her First YouTube Lead • The YouTube Lab • Sarah Maslowski

Author: D.J. Paris September 16, 2026 Duration: 44:27

Welcome to another episode of YouTube Lab with Sarah Maslowski.

In this episode, Sarah sits with Shawn Shackelton who shares how she built a steady stream of highly motivated real estate leads through YouTube by staying consistent long before she saw the payoff. After starting in 2021, it took two years for her first YouTube lead to close, but she kept creating and eventually went from two videos a week to a reliable source of inbound business. Shawn breaks down what kept her going, why YouTube clients have become some of her favorite clients, and the lessons she’s learned about hiring an editor, using AI without losing her voice, and avoiding the shiny objects that distract agents from what actually works.

If you’d prefer to watch this interview, click here to view on YouTube!

Sarah Maslowski can be reached at hello@keypointhomesgroup.com and +1(470) 577-6472.

This episode is brought to you by Real Geeks and Courted.io.


Hosted by D.J. Paris, the Keeping It Real Podcast pulls back the curtain on the high-stakes world of property sales. This isn't about generic motivational tips; it's a direct line to the actionable strategies and unspoken rules that separate the most successful agents from the rest. Each conversation is a deep dive into the real work-how top performers structure their days, cultivate genuine client relationships, navigate tough negotiations, and build a sustainable, thriving business beyond just closing a deal. You'll hear brokers and agents dissect their biggest wins and most instructive losses, offering a masterclass in resilience, marketing psychology, and personal branding. The focus is on practical, street-level wisdom you can apply immediately, whether you're new to the field or looking to break through a plateau. Tune in for candid interviews that cut through the industry noise, revealing the mindset and methods that define true elite performance in real estate. This podcast is for those committed to the craft, seeking the nuanced insights that transform a good career into an exceptional one.
Author: Language: en-us Episodes: 50

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents
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