What Do Buyers & Sellers Want From Their Real Estate Agent In 2026? • Amanda Pendleton

What Do Buyers & Sellers Want From Their Real Estate Agent In 2026? • Amanda Pendleton

Author: D.J. Paris January 30, 2026 Duration: 46:33

Amanda Pendleton, the Zillow house trends expert, unpacks fresh data on today’s buyers and sellers. Amanda discusses  the growing importance, and fragility, of buyer loyalty, why repeat clients often don’t return to their original agent, and the re‑engagement strategies top producers use to stay top of mind for 10–15 years between moves. Next, Amanda talks about how online research and AI are changing how consumers find agents, what a powerful digital presence and brand should look like in 2026. Amanda also emphasizes that GenZ is a bigger force in the market than most agents realize. Last, Amanda explores what today’s sellers really want and how data-driven agents can use Zillow’s insights to win more listings and build long-term loyalty.

If you’d prefer to watch this interview, click here to view on YouTube!

This episode is brought to you by Real Geeks and Courted.io.


Hosted by D.J. Paris, the Keeping It Real Podcast pulls back the curtain on the high-stakes world of property sales. This isn't about generic motivational tips; it's a direct line to the actionable strategies and unspoken rules that separate the most successful agents from the rest. Each conversation is a deep dive into the real work-how top performers structure their days, cultivate genuine client relationships, navigate tough negotiations, and build a sustainable, thriving business beyond just closing a deal. You'll hear brokers and agents dissect their biggest wins and most instructive losses, offering a masterclass in resilience, marketing psychology, and personal branding. The focus is on practical, street-level wisdom you can apply immediately, whether you're new to the field or looking to break through a plateau. Tune in for candid interviews that cut through the industry noise, revealing the mindset and methods that define true elite performance in real estate. This podcast is for those committed to the craft, seeking the nuanced insights that transform a good career into an exceptional one.
Author: Language: en-us Episodes: 100

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents
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