599: How To Raise Your Baseline Coffee Knowledge w/ Dylan Siemens | Head of Coffee Education at Cafe Imports

599: How To Raise Your Baseline Coffee Knowledge w/ Dylan Siemens | Head of Coffee Education at Cafe Imports

Author: Chris Deferio April 21, 2026 Duration: 38:45

Coffee education is essential for a professional to not just have knowledge needed for their current job, but to add depth, appreciation, motivation, and to prepare them for possible futures in the coffee industry beyond their role today. The next step is to find a place that can supply you with that knowledge in a way that not only delivers facts, but breeds understanding and growth.

Today we get to sit down with the Head of Coffee Education at Cafe Imports, Dylan Siemens to talk about the newly released free educational resource, ED+U!

Dylan Siemens is the Head of Education at Cafe Imports and the creator of ED+U. He began his coffee career in 2012 as a barista and then Head of Education at Onyx Coffee Lab, where he trained hundreds of baristas and competed nationally, winning the U.S. Brewers Cup in 2017. Over that decade, he gained firsthand insight into how difficult it is for small businesses to maintain high-quality training and how much young professionals benefit when knowledge is made available to them.

Dylan joined Cafe Imports in 2022 to help revitalize the company's education program. Building on Cafe Imports' extensive knowledge library, he created ED+U, a platform designed to make professional coffee education accessible to everyone. He doesn't think of himself as the source of ED+U's material, but as the collector and organizer of knowledge from countless people across the supply chain and within Cafe Imports who helped build it.

We discuss:

  • How coffee retail, competition training, and the transition to green coffee shaped his world view on coffee education
  • Systemized coffee education and workflows
  • Understanding the coffee supply chain and green buying
  • The role of education in industry growth and retention
  • How the baseline knowledge of coffee advances individuals, companies, and the industry as a whole
  • The platform of ED+U and how it engages the student to encourage understanding
  • Applying education in the real world

Links: 

ED+U Educational Platform

www.cafeimports.com


 

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

 

Related episodes: 


Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 50

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
625: 5 Ways To Make Your Coffee Taste Better [not-audio_url] [/not-audio_url]

Duration: 42:03
The quality of your coffee is one of the main reasons people choose your cafe vs another. It is the baseline expectation customers have for a specialty coffee shop and today, in spite of our abundant resources and access…
SHIFT BREAK! Don't Give Your Staff Invisible Targets [not-audio_url] [/not-audio_url]

Duration: 11:39
If we want our staff to succeed, we have to give them clear target to aim for. Unfortunately shocking number of cafes have what I would describe as invisible targets that only appear once the arrow is released. No wonder…
What are the Key Holder Coaching Groups? [not-audio_url] [/not-audio_url]

Duration: 12:32
For cafe owners, the way you and your coffee shop grow is determined by how you are supported and nourished by community. The trouble is most owners are isolated, stressed, and are in desperate need of a type of communit…
622: Lifting Up Coffee Farmers w/ Ben Carlson of Long Miles Coffee! [not-audio_url] [/not-audio_url]

Duration: 55:02
In coffee we can often question the impact of our efforts. Over time though, small consistent steps in the right direction can not only carry you over many miles, it can transform you and those for whom you are working.…
SHIFT BREAK! What It Means To Have Integrity In Our Work [not-audio_url] [/not-audio_url]

Duration: 12:33
Integrity is hard to identify unless you are actively looking for and working on it. But what is "it"? Well, in some ways it is consistency, but that is not enough. Integrity is more than production of the same thing the…