625: 5 Ways To Make Your Coffee Taste Better

625: 5 Ways To Make Your Coffee Taste Better

Author: Chris Deferio September 7, 2026 Duration: 42:03

The quality of your coffee is one of the main reasons people choose your cafe vs another. It is the baseline expectation customers have for a specialty coffee shop and today, in spite of our abundant resources and access to information and tools, we are still far from consistently meeting, let alone exceeding, those expectations. 

On the show today we will cover 5 ways your cafe can make your coffee and your whole menu taste better. I do believe we have claimed victory too soon and have conflated procuring quality products with producing quality products. I hope this episode makes you think and begin to implement intentional systems and cultural norms around quality that actually delivers! 

 

KEY HOLDER COACHING GROUPS!

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for Spring 2026 Cohort:

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APPLY TO KEY HOLDER COACHING GROUPS

 

 

KEYS TO THE SHOP CONSULTING HELPS YOU MAKE YOU CAFE BETTER!

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https://calendly.com/chrisdeferio/30min 

 

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Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 50

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
SHIFT BREAK! The Best Strategy is Simplicity [not-audio_url] [/not-audio_url]

Duration: 11:02
I have noticed a lot of noise in the industry. The coffee shop and its owner are the targets of a crushing and never ending stream of marketing that does not care about your success, but only moving units. The uncertaint…
614: 3 Areas to Prioritize for Your People's Success [not-audio_url] [/not-audio_url]

Duration: 27:35
A cafe's culture is built by intentionally investing in values, hiring, training, and leadership structures and behaviors. These areas are integral to any cafe's success. The issue is that for many, they tend to be rushe…
SHIFT BREAK! Every Manager Should Have This Trait [not-audio_url] [/not-audio_url]

Duration: 9:00
We are notorious in coffee for promoting people into management based only on technical skills or that they might not be quite as unreliable as others on the team. We also rush good people who need more time to develop r…
SHIFT BREAK! Getting The Hint From Your Customers [not-audio_url] [/not-audio_url]

Duration: 9:59
Sometimes we hope against hope that we can eventually win the customer over to that one flavor, those later hours of your cafe, or the new menu item that the internet said was a sure-fire winner. Whether it is our own pr…
612: Founder Friday! w/ Yaren Maya of Cafeto Cacao in Oaxaca, Mexico! [not-audio_url] [/not-audio_url]

Duration: 46:59
I am so glad that I came across this jewel of a cafe in Oaxaca City, Oaxaca, Mexico. We hear often about direct trade relationships, local sourcing, excellent hospitality, and servant leadership all as aspirations of min…
611: What Colin Harmon Knows About Growing Coffee Shops! [not-audio_url] [/not-audio_url]

Duration: 1:03:58
As hard as starting a coffee shop can be, growing that shop is where the real work begins. The industry is riff with examples of cafes and roasteries that have suffered and even failed as a resulting how they approach gr…
SHIFT BREAK! Are You Ready To Scale? [not-audio_url] [/not-audio_url]

Duration: 13:42
As time goes on, opportunities to grow your business will present themselves and you need to make a decision on whether you will say yes, no, or not yet. In order to make a good decision there are a few things you should…