SHIFT BREAK: Cafes, We Need To Train Harder

SHIFT BREAK: Cafes, We Need To Train Harder

Author: Chris Deferio February 5, 2026 Duration: 12:27

The experience of the customer day-in and day-out is often treated as a given. Something that is expected, but not something that is earned. We work to The real focus of our efforts should be on training and resourcing our staff to deliver a consistently excellent product, space, and hospitality experience every time. Are we truly doing that?

Today on Shift Break we will be talking about how training not only needs to be harder than the work we are training for, but that training, coaching, and continued support needs to emerge as the calling card of specialty coffee or else we will continue to be known as people who talk a big game in our marketing, but miss the mark in the real world.

 

Sign up for the February 11th Webinar all about

PRINCIPLES FOR CAFE SUCCESS! 

https://keystotheshop.com/principles-for-cafe-success/

 

 

APPLICATIONS ARE OPEN! 

KEY HOLDER COACHING GROUPS 

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for Spring 2026 Cohort:

Click below to learn more: 

APPLY TO KEY HOLDER COACHING GROUPS

 


 

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

 

Related Episodes: 


Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 100

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
SHIFT BREAK! How Well Do You Know Your Business? [not-audio_url] [/not-audio_url]

Duration: 9:11
The only way to really know how your business is doing, is to know how your staff are doing. Do you know, to the person, how each staff member is doing with service, hospitality, and skill in crafting coffee? This seems…
SHIFT BREAK! When To Break The Rules [not-audio_url] [/not-audio_url]

Duration: 10:19
The great Danny Meyer said, "Policies are nothing more than guidelines to be broken for the benefit of our guests". I come back to this idea often when trying to balance the tension between the need for structure and bou…
566: The Problem With Systems [not-audio_url] [/not-audio_url]

Duration: 26:53
Systems are a necessary part of running a great coffee shop, but they do not make the shop great. As much as I talk about systems and structures on this show, the truth is, there are some problems with even the best syst…
SHIFT BREAK! Don't Overwhelm Your Managers [not-audio_url] [/not-audio_url]

Duration: 9:42
Sharing is caring!...but when you overshare with your managers it can easily be the opposite. You have a lot on your mind and often not a lot of people to share it with. The closest person is most often the manager or GM…