SHIFT BREAK! Please Don't Be THAT Kind of Content Creator

SHIFT BREAK! Please Don't Be THAT Kind of Content Creator

Author: Chris Deferio March 2, 2026 Duration: 8:06

Today we are surrounded by content and it is expected of every customer facing brand to strive to create a brand persona and content to reinforce your values and attract others who share those things.

The bi-product of this dearth of content is the underlying sense of anxiety, disconnect, and lack of grounding as it seems the more we produce and consume, the emptier we feel. 

Today on Shift Break we will talk about the shift needed today in a sea of content if we are truly going to make meaningful progress.

 

APPLICATIONS ARE OPEN! 

KEY HOLDER COACHING GROUPS 

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for Spring 2026 Cohort:

Click below to learn more: 

APPLY TO KEY HOLDER COACHING GROUPS

 

 

KEYS TO THE SHOP®  1:1 CONSULTING AND COACHING

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

 

Related Episodes: 


Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 100

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
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