How Latino Creators Can Build Brands with AI w/ Nicky Saunders

How Latino Creators Can Build Brands with AI w/ Nicky Saunders

Author: Latin Wealth October 10, 2025 Duration: 59:47

Latino creators, this one is for us. On today’s Wealth Wednesday, I sit down with content and branding expert  @thisisnickys   (founder of Deeper Than The Brand) to break down how we can build an authentic brand, use AI to scale content, and turn community into revenue—without burning out. Nicky helped grow Eric Thomas’s social presence from ~300K to 2.3M, served 9 years in the Navy, and now teaches creators how to be themselves on camera, price with confidence, and publish consistently.


What we cover:

* Finding your voice and audience as a Latino creator

* Pricing your work and setting boundaries without guilt

* Building community that buys: value, experience, and trust

* Beating burnout with daily behaviors (learn, move, breathe, create, connect)

* My favorite takeaways from Nicky’s AI stack for content

* Why our community must show up in branding, media, and tech—now


AI tools we discuss: Poppy AI, Opus Clip, ChatGPT, 11Labs, Kling, VO3.Connect with Nicky: YouTube: Nicky Saunders • IG/TikTok: @ThisIsNikkiS • Deeper Than The Brand • Lions Behavior

If this helps, share it with a Latino creator who needs the push to hit publish.


Chapters

00:00 Why short, pure messages build massive reach

01:03 Intro to Nicky Saunders + what Nipsey Hussle taught her about community

04:24 Queens roots, Navy years, and finding purpose after 9-to-5

21:37 Growing ET’s brand from ~300K to 2.3M: fan-first content

26:27 Pricing, boundaries, and valuing your work

30:20 Authenticity over aesthetics: showing up as yourself

38:20 Deeper Than The Brand → Lions Behavior: education to accountability

50:28 Nicky’s current AI toolkit (and what each tool does)

54:17 Why Latinos must lead in branding and AI

58:40 Be the change: serve your niche and get paid for your value0

1:02:15 Where to find Nicky + Latin Wealth


About Latin WealthI create practical conversations to help Latinos build wealth through entrepreneurship, investing, tech, and brand creation. Subscribe for weekly episodes.


Follow us on Instagram: https://www.instagram.com/latinwealth

Listen on Spotify: https://open.spotify.com/show/69AfcWl5P3M9bl19RURIcd?si=133793e170d34e16 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/latin-wealth/id1579419570 

Email us at: latinwealthpodcast@gmail.com


#artificialintelligence #ai


Latin Wealth moves beyond simple inspiration to deliver concrete financial education tailored for the Latino experience. Each episode digs into the mechanics of building security and legacy, whether that means dissecting a particular real estate strategy, analyzing market trends, or walking through the early challenges of launching a business. The conversations are built on practical tools and actionable steps, translating often opaque wealth-building concepts into clear plans. You'll hear from individuals who have navigated similar paths, sharing not just their successes but the tangible lessons learned along the way. This podcast operates on the principle that economic growth within the community starts with accessible knowledge, focusing squarely on creating sustainable income streams and dismantling the barriers to generational wealth. It’s a resource for anyone ready to move from intention to action, offering the education and resources needed to claim financial independence. Tune in for a direct, no-fluff approach to mastering the stock market, evaluating real estate opportunities, and fueling entrepreneurial ventures.
Author: Language: en-us Episodes: 50

Latin Wealth
Podcast Episodes
What is the future of Puerto Rico?: From Potential to Plan [not-audio_url] [/not-audio_url]

Duration: 27:25
Puerto Rico may be at its true inflection point. In this episode, we unpack a powerful essay by Francisco Rodriguez Castro (Berlin Capital) that argues Puerto Rico can shift from decades of stagnation to sustained growth…
The U.S. Is Flexing Military Power — But China’s Buying the Future [not-audio_url] [/not-audio_url]

Duration: 30:53
Is the U.S. headed for a larger conflict in Latin America—or will China quietly win the region through investment? In this Wealth Wednesday episode, we break down the U.S. military escalation near Venezuela (strikes on “…
Why Costa Rica Is the Future of Latin America? [not-audio_url] [/not-audio_url]

Duration: 26:47
Is Costa Rica the next Central American tech powerhouse? After spending three days in San José for the Blockchain Jungle conference, I break down why the answer might be yes—and what that means for innovation, crypto, an…
Why The US & Venezuela Are On The Brink of War? [not-audio_url] [/not-audio_url]

Duration: 24:43
The U.S. military has launched multiple strikes on suspected drug-smuggling vessels in the Caribbean, deploying ~10 naval ships and ~10,000 troops—the largest buildup there since the Cuban Missile Crisis. Officials say t…
Why the U.S. is backing a $20B Argentina bailout? [not-audio_url] [/not-audio_url]

Duration: 25:54
The U.S. just backed a $20B “stabilization” plan for Argentina—with talk of doubling to $40B—as President Javier Milei secures his midterm win. Is this a bailout, a currency swap, or a strategic move to buy influence in…
What Bolivia’s Election Means for Latin America’s Future [not-audio_url] [/not-audio_url]

Duration: 21:36
Latin America is shifting fast—politically, economically, and culturally. In this Wealth Wednesday, we break down why a record number of Latinos are getting Spanish citizenship, what’s pulling them to Spain (language, an…
Why is Costa Rica Growing So Fast? [not-audio_url] [/not-audio_url]

Duration: 20:03
When you hear “Costa Rica,” you might think beaches, rainforest, and great food. But today we break down a different story: how Costa Rica is becoming one of Latin America’s most stable, innovative, and tech-forward econ…
How to invest in Puerto Rico Real Estate: Boricuas Buying Back PR [not-audio_url] [/not-audio_url]

Duration: 45:18
Boricuas investors, this one is for us. On this Wealth Wednesday, Chris and Jeremiah sit down with Tanya Orbera—Boricua entrepreneur, founder/CEO of Boricuas Buying Back Puerto Rico, and owner of Real PR Travel—to break…
How Latinos can invest in the stock market in 2025 [not-audio_url] [/not-audio_url]

Duration: 36:43
Most Latino families still aren’t in the market—only an estimated 28–38% own stocks vs ~70% of white families. In this Wealth Wednesday episode of the Latin Wealth Podcast, we break down a practical playbook to start inv…