042: Kelsey McCormick's Strategy for Off-Season Engagement with Private Podcasts

042: Kelsey McCormick's Strategy for Off-Season Engagement with Private Podcasts

Author: Lindsay and Nora, Co-founders of Hello Audio September 11, 2024 Duration: 37:07

Are you looking for innovative ways to engage your audience and maintain momentum during off-seasons? 


In this episode, we’re joined by Kelsey McCormick, founder of Coming Up Roses and a pioneer in integrating creative solutions into digital marketing strategies. Kelsey has effectively used private podcasts to sustain momentum during slower periods, such as holidays, efficiently warming up leads and setting the stage for successful program launches.


Timestamps:

[0:00] Introduction to Kelsey McCormick, founder of Coming Up Roses, discussing the innovative use of private podcasts in her marketing strategy.

[3:02] Kelsey explains how private podcasts have been used to bridge gaps during off seasons like the holidays.

[6:25] Discussion on how targeted content in private podcasts can effectively warm up leads before major launches.

[10:15] Kelsey shares real-life success stories from her experiences with private podcasts, emphasizing increased engagement and conversion rates.

[14:34] Insights on using private podcasts to maintain customer engagement and set the stage for successful program launches.

[18:00] Exploration of the strategic use of private podcasts during downtime and seasonal lows in business.

[22:47] Kelsey elaborates on the benefits of structured private podcast content for lead generation and nurturing.

[26:30] Audience feedback on private podcasts and their role in enhancing business growth and customer relationships.

[30:50] Kelsey discusses how her approach to private podcasts has evolved and its impact on her business model.

[35:09] Closing thoughts on the transformative role of private podcasts in digital marketing and customer engagement.


Links mentioned:

https://www.instagram.com/cominguproses.co

Free episode of my private podcast The Warm Up : https://unique-frost-816.myflodesk.com/h96k3n8n50

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For creators, coaches, and consultants, the landscape of digital content is constantly shifting, demanding new ways to build genuine connection. Launch Your Private Podcast explores one of the most effective yet underutilized tools for exactly that: creating a private, members-only audio feed for your community or customers. Hosted by Lindsay and Nora, the co-founders of Hello Audio, conversations here move beyond theory into the tangible steps of planning, recording, and launching a successful private channel. You’ll hear them discuss how to choose the right content for a subscriber audience, navigate the technical setup without getting overwhelmed, and leverage this intimate format to deepen engagement and provide exceptional value. This isn't about broadcasting to the masses; it's about cultivating a dedicated space where your most important work can be shared and discussed. Each episode is designed to break down the process, offering actionable advice drawn from their direct experience in building the Hello Audio platform. If you've considered using audio to deliver courses, community updates, or exclusive insights in a more personal way, this podcast provides the roadmap. Lindsay and Nora blend strategic thinking with practical tips, ensuring you finish an episode with a clear idea of what to do next. Tune in to transform how you connect with your audience, turning listeners into a committed inner circle.
Author: Language: English Episodes: 100

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