043: How Sara Cleto and Brittany Warman Turned $200 into a 36% Conversion Rate and 1,843 Enrollments with a Private Podcast

043: How Sara Cleto and Brittany Warman Turned $200 into a 36% Conversion Rate and 1,843 Enrollments with a Private Podcast

Author: Lindsay and Nora, Co-founders of Hello Audio September 18, 2024 Duration: 32:54

Curious about how a private podcast could transform your niche online school by deepening student engagement and driving enrollment?

In today’s episode, we’re thrilled to chat with Dr. Sara Cleto and Dr. Brittany Warman, renowned folklorists and co-founders of The Carterhaugh School of Folklore and the Fantastic. They'll share insights on how they've used private podcasts not only to enhance their teaching but also to boost lead generation for their niche online school.


Timestamps:

[0:00] Introduction to Sara Cleto and Brittany Warman, and the Carter Hall School of Folklore and the Fantastic.

[3:25] The transition from academic life to entrepreneurship and the establishment of their unique educational platform.

[5:09] Discovery of private podcasts and their decision to implement this tool in their business.

[10:23] How they use private podcasts as a lead generation tool and its effectiveness in their marketing strategy.

[14:18] The advantages of using private podcasts over other forms of content delivery.

[17:48] Discussion on the direct feedback and responses from their audience concerning the private podcasts.

[21:15] Current status and future plans for using their private podcast series in their educational business model.

[25:17] Closing thoughts on the power of starting before everything is perfect and the ease of podcast creation using specific tools.


Links mentioned:

Website: http://www.carterhaughschool.com

Lead Magnet: https://carterhaughschool.com/carterhaugh-folk-magic/

Facebook Page: https://www.facebook.com/carterhaughschool

Facebook Group: https://www.facebook.com/groups/carterhaughschool/

Patreon: https://www.patreon.com/carterhaughschool

Instagram: https://www.instagram.com/carterhaugh.school/

Twitter: https://twitter.com/carterhaughllc

YouTube: https://www.youtube.com/channel/UCmltLkSoR6HsjnFl-rOe6UA

TikTok: https://www.tiktok.com/@carterhaughschool

Pinterest: https://www.pinterest.com/Carterhaughschool/

Freebie: "Folk Magic: 10 Things You Can Do TODAY to Make Your Life More Magical Through Folklore" is practical inspiration for simple ways to add a touch of enchantment to your day. https://carterhaughschool.com/carterhaugh-folk-magic/

"Write Like a Witch" private podcast lead magnet/freebie : https://carterhaughschool.lpages.co/write-like-a-witch-private-podcast/

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For creators, coaches, and consultants, the landscape of digital content is constantly shifting, demanding new ways to build genuine connection. Launch Your Private Podcast explores one of the most effective yet underutilized tools for exactly that: creating a private, members-only audio feed for your community or customers. Hosted by Lindsay and Nora, the co-founders of Hello Audio, conversations here move beyond theory into the tangible steps of planning, recording, and launching a successful private channel. You’ll hear them discuss how to choose the right content for a subscriber audience, navigate the technical setup without getting overwhelmed, and leverage this intimate format to deepen engagement and provide exceptional value. This isn't about broadcasting to the masses; it's about cultivating a dedicated space where your most important work can be shared and discussed. Each episode is designed to break down the process, offering actionable advice drawn from their direct experience in building the Hello Audio platform. If you've considered using audio to deliver courses, community updates, or exclusive insights in a more personal way, this podcast provides the roadmap. Lindsay and Nora blend strategic thinking with practical tips, ensuring you finish an episode with a clear idea of what to do next. Tune in to transform how you connect with your audience, turning listeners into a committed inner circle.
Author: Language: English Episodes: 100

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