114: Best of LYPP 2025: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch

114: Best of LYPP 2025: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch

Author: Lindsay and Nora, Co-founders of Hello Audio December 23, 2025 Duration: 44:37

In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.

 

Topics Covered

  • The "surround sound marketing" strategy using private podcasts
  • How to use private podcasts before, during, and after live launches
  • Creating custom landing pages with QR codes for easy access
  • Using client concierges to scale with intimacy
  • Sales page walkthroughs delivered via audio
  • Client panel interviews shared through private feeds
  • Daily podcast delivery to existing clients for retention
  • The psychology behind voice and its 38% impact on marketing and sales


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For creators, coaches, and consultants, the landscape of digital content is constantly shifting, demanding new ways to build genuine connection. Launch Your Private Podcast explores one of the most effective yet underutilized tools for exactly that: creating a private, members-only audio feed for your community or customers. Hosted by Lindsay and Nora, the co-founders of Hello Audio, conversations here move beyond theory into the tangible steps of planning, recording, and launching a successful private channel. You’ll hear them discuss how to choose the right content for a subscriber audience, navigate the technical setup without getting overwhelmed, and leverage this intimate format to deepen engagement and provide exceptional value. This isn't about broadcasting to the masses; it's about cultivating a dedicated space where your most important work can be shared and discussed. Each episode is designed to break down the process, offering actionable advice drawn from their direct experience in building the Hello Audio platform. If you've considered using audio to deliver courses, community updates, or exclusive insights in a more personal way, this podcast provides the roadmap. Lindsay and Nora blend strategic thinking with practical tips, ensuring you finish an episode with a clear idea of what to do next. Tune in to transform how you connect with your audience, turning listeners into a committed inner circle.
Author: Language: English Episodes: 100

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