123: Coaching Amanda Chils on Selling Trauma Support Programs to Corporate vs. Direct-to-Consumer

123: Coaching Amanda Chils on Selling Trauma Support Programs to Corporate vs. Direct-to-Consumer

Author: Lindsay and Nora, Co-founders of Hello Audio February 4, 2026 Duration: 43:45

In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created "Exhale and Release," a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn't always the most scalable one.

 

Topics Covered

  • The challenge of serving first responders through traditional vs. corporate channels
  • Key messaging differences between EAP decision-makers and individual first responders
  • Corporate compliance requirements that can fundamentally change your program structure
  • Why live coaching components may be incompatible with EAP licensing agreements
  • How to position audio content as a delivery advantage rather than just a preference
  • The importance of stats, facts, and stories in corporate sales presentations
  • Privacy concerns and utilization tracking in corporate mental health programs


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For creators, coaches, and consultants, the landscape of digital content is constantly shifting, demanding new ways to build genuine connection. Launch Your Private Podcast explores one of the most effective yet underutilized tools for exactly that: creating a private, members-only audio feed for your community or customers. Hosted by Lindsay and Nora, the co-founders of Hello Audio, conversations here move beyond theory into the tangible steps of planning, recording, and launching a successful private channel. You’ll hear them discuss how to choose the right content for a subscriber audience, navigate the technical setup without getting overwhelmed, and leverage this intimate format to deepen engagement and provide exceptional value. This isn't about broadcasting to the masses; it's about cultivating a dedicated space where your most important work can be shared and discussed. Each episode is designed to break down the process, offering actionable advice drawn from their direct experience in building the Hello Audio platform. If you've considered using audio to deliver courses, community updates, or exclusive insights in a more personal way, this podcast provides the roadmap. Lindsay and Nora blend strategic thinking with practical tips, ensuring you finish an episode with a clear idea of what to do next. Tune in to transform how you connect with your audience, turning listeners into a committed inner circle.
Author: Language: English Episodes: 100

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