For over a decade, Law Abiding Biker has been built by riders, for riders. What started as a passion for American V-Twin motorcycles has grown into one of the largest Harley-Davidson and Indian motorcycle media platforms in the world—while staying true to our core mission: bikers helping bikers. As we continue to grow at a rapid pace, we're opening a rare opportunity for the right person to step into our team as an Assistant Store Manager, with a clear path to becoming Store Manager. This isn't a typical retail job—it's a leadership role inside a rider-run, bootstrap company that lives and breathes the motorcycle lifestyle. If you're passionate about motorcycles, love helping fellow riders, and want more than "just a job," keep reading.
Assistant Store Manager (Growth Track to Store Manager)
Position Overview
Company: Law Abiding Biker™ Media & Law Abiding Biker™ Store
Location: Yakima, Washington (on-site, daily presence required)f
Position Type: Full-time, salaried
Growth Path: Promotion to Store Manager after ~12 months based on performance
Compensation: Very competitive salary + performance bonuses (increase upon promotion)
Who We Are
Law Abiding Biker™ Media and the Law Abiding Biker™ Store are built by bikers—for bikers.
We are one of the largest American V-Twin Harley-Davidson / Indian motorcycle media brands in the world, with a massive YouTube audience, the #1 listened to motorcycle podcast globally, and a rapidly scaling international e-commerce store shipping motorcycle parts worldwide.
We are not a corporate giant.
We are a bootstrap company of riders helping riders.
We don't just sell parts—we:
- Test them
- Install them
- Ride with them
- Review them
- Film them
- Teach bikers how to install them themselves
Customer service, integrity, and real-world riding matter here.
The Role: Assistant Store Manager
This role is designed for a highly driven, motorcycle-obsessed leader who wants to grow into a full Store Manager position within approximately one year.
You will be trained, supported, and trusted—but you must be self-motivated, fast-learning, confident, and comfortable wearing many hats in a fast-scaling business.
This is not a slow-paced or retirement role.
This is one of the most exciting jobs in the motorcycle industry—for the right person.
Core Responsibilities
Store & Operations Leadership
- Assist in overseeing daily store operations
- Inventory oversight, fulfillment workflows, and shipping operations
- Maintain organization, efficiency, and accountability across the store
- Help manage and lead employees (shipping, inventory, support roles)
- Grow into full responsibility for store operations over time
Customer Service & Communication
- Respond to customer emails and inquiries with professionalism and empathy
- Assist walk-in customers at the Yakima location
- Maintain high emotional intelligence—we value our customers deeply
- Resolve issues calmly, fairly, and efficiently
Motorcycle Product Knowledge
- Learn, understand, and confidently explain motorcycle parts we sell
- Answer fitment, benefit, and usage questions for Harley-Davidson & Indian motorcycles
- Leverage personal riding and wrenching experience to help customers
- Continuously learn new products and systems
Media & Brand Participation
- Appear on camera for YouTube content when needed
- Participate in live and recorded podcast episodes
- Speak clearly, confidently, and professionally on video and audio
- Represent the Law Abiding Biker brand publicly and authentically
Software & Systems
- Daily use of Shopify (POS + online store backend)
- Comfortable working entirely in the Apple / Mac ecosystem
- Use and learn various software platforms (inventory, logistics, communication)
- Embrace AI tools (ChatGPT, workflow AI, etc.) as part of operations
- Heavy daily computer usage is required
Industry & Growth Opportunities
- Communicate with vendors, distributors, and partners
- Attend industry events, distributor shows, or brand meetings (occasionally)
- Possible travel for projects, shoots, or events
- Participate in scaling systems and improving workflows
Required Qualifications (Non-Negotiable)
- Lives in or near Yakima, Washington (daily on-site presence required)
- Owns and actively rides an American-made V-Twin motorcycle (Harley-Davidson or Indian)
- Deep passion for the motorcycle lifestyle and community
- Strong computer and smartphone skills and comfort in the Apple ecosystem
- Ability to lift and move heavy boxes and equipment
- Comfortable on camera and speaking into microphones
- Willingness to work weekends and some extended hours
- Highly self-motivated, adaptable, and accountable
Strongly Preferred (Huge Advantages)
- Experience wrenching on your own Harley-Davidson or Indian motorcycle
- Prior experience with Shopify
- E-commerce, retail, or operations leadership experience
- Familiarity with AI tools and modern workflows
- Experience managing employees or teams
- Strong written and verbal communication skills
Work Environment & Culture
- Fast-paced, high-energy, growth-oriented
- Hard work—but a lot of fun
- Bikers, riders, and real humans—not corporate robots
- Family-oriented and flexible when life happens
- Everyone wears multiple hats
- We fix problems—we don't ignore them
If you love motorcycles, people, and building something meaningful, this is one of the best jobs you'll ever have.
Compensation & Growth
- Competitive salaried position
- Performance-based bonuses
- Defined path to Store Manager within ~12 months
- Salary increase upon promotion
- Long-term growth potential in a rapidly expanding brand
How to Apply (Important)
We don't do things the traditional way, so here's what you need to do if you're interested.
To apply, you must submit a 5-minute video (no longer—we will not review longer videos).
Video Requirements:
- Create a video in any style you want. Feel free to be creative or not.
- Include:
- Sell yourself to us in the video and why we should hire you over other candidates.
- HERE ARE SOME BASIC IDEAS BUT DON'T LIMIT YOURSELF:
- Who you are & your background
- Your motorcycle history (what you ride, how you ride, wrenching experience)
- Why you want to work at Law Abiding Biker
- What skills you bring to the table
- Past experience and expertise
- Why you're the right person for this role
📧 Upload your video to YouTube and Submit your unlisted link and contact info via email to admin@lawabidingbiker.com no later than February 10, 2026.
If we have further questions or interest in you, we'll reach out to you for the next steps via your contact information.
Final Note
This role is not for everyone.
But for the right biker, it's a career-defining opportunity.
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