From Content Audits to Sonic Branding: Modern Marketing Tips with Michelle Ngome of AAMA

From Content Audits to Sonic Branding: Modern Marketing Tips with Michelle Ngome of AAMA

Author: Content Allies - B2B Podcast Production December 16, 2024 Duration: 18:59

On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.


Key Takeaways:


(01:38) Shifting to raw, authentic content can engage audiences more effectively.

(03:05) Short-form video clips are essential for social media engagement.

(06:57) Thought leadership requires challenging the status quo.

(07:22) Small, creative initiatives in marketing can lead to big results.

(09:08) Starting a podcast can differentiate a business.

(12:50) Mastering AI prompts can improve tools like ChatGPT.

(15:23) Regular content audits keep websites relevant.

(17:21) Sonic branding helps build a strong podcast identity.


Resources Mentioned: 


Michelle Ngome | LinkedIn -

https://www.linkedin.com/in/mngome/


African American Marketing Association (AAMA) | LinkedIn -

https://www.linkedin.com/company/african-american-marketing-association/


African American Marketing Association | Website -

https://www.aa-ma.org/


Goldman Sachs | LinkedIn -

https://www.linkedin.com/company/goldman-sachs/


Goldman Sachs 10,000 Small Businesses | Website -

https://www.goldmansachs.com/




This episode is brought to you by Content Allies.


Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 


We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 


You show up and have conversations, we handle everything else. Learn more at ContentAllies.com




#B2B #BusinessLeaders #Leadership




Each week, Leaders of B2B Podcast-Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth sits down with the people who are actually building and scaling business-to-business companies. Produced by Content Allies-B2B Podcast Production, these conversations move beyond surface-level advice to explore the specific strategies, challenges, and decisions that define modern B2B leadership. You’ll hear founders of venture-backed startups, CEOs of established SaaS firms, and marketing executives responsible for driving demand, all sharing their real-world experiences. The discussions are grounded in practical expertise, covering everything from revenue growth frameworks and sales process optimizations to the analytics behind successful marketing campaigns. This isn't about abstract theory; it's a direct line to the nuanced, in-the-weeds knowledge that helps teams execute and grow. Whether you're leading a company, managing a revenue department, or looking to understand the mechanics of B2B tech, this podcast provides a consistent source of actionable insight from the front lines.
Author: Language: English Episodes: 100

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
Podcast Episodes
Redefining the Retail Experience with Will Glaser at Grabango [not-audio_url] [/not-audio_url]

Duration: 43:19
In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music str…
Advancing Cybersecurity in Healthcare with Leon Lerman of Cynerio [not-audio_url] [/not-audio_url]

Duration: 42:24
Leon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the com…
Inside Supply Chain Optimization with Inna Kuznetsova of ToolsGroup [not-audio_url] [/not-audio_url]

Duration: 39:24
On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains wi…
Mastering Content Marketing with Blake Strozyk of Bull Media [not-audio_url] [/not-audio_url]

Duration: 38:25
In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with th…