Overcoming Reluctance in Traditional Industries by Slowly Introducing Innovation with Joe Hipsky of IRALOGIX

Overcoming Reluctance in Traditional Industries by Slowly Introducing Innovation with Joe Hipsky of IRALOGIX

Author: Content Allies - B2B Podcast Production March 18, 2022 Duration: 24:09
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
BusinessManagementMarketing

Joe Hipsky, Co-Founder/CSO of IRALOGIX, joins the show to talk about pushing innovation to traditional industries, like those that deal with individual retirement accounts, or IRAs. 

The IRA industry has evolved slowly in terms of technology, very similar to banking and finance. The conservative approach is essential to take because of the impact on people’s retirement savings. The downside is that this has made innovation extremely inefficient. This affects customers as the markups are passed on to them.

Hipsky talks about the importance of knowing the concerns before bringing in innovation. In the case of the IRA industry, the key motivator was to offer a solution that is secure and stable—and the advent and rapid shift from premise to cloud technology has allowed this to happen. The economics of going to the cloud, along with the global pandemic, really helped push the need to overcome concern.

Hipsky never dreamed he would be a startup founder, yet a career-ending sports injury prompted him to adjust. Taking the same approach and determination to win is what prompted him to shift to innovation and entrepreneurship. He shares the same advice to innovators in the episode. As long as you have a plausible idea and a way to get there, you can do it.

Business leaders are disruptors and innovators, always on the prowl for change. This episode helps you understand how to bring forth innovation even in the most conservative industries.

 

This episode is brought to you by Content Allies.

Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com


Each week, Leaders of B2B Podcast-Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth sits down with the people who are actually building and scaling business-to-business companies. Produced by Content Allies-B2B Podcast Production, these conversations move beyond surface-level advice to explore the specific strategies, challenges, and decisions that define modern B2B leadership. You’ll hear founders of venture-backed startups, CEOs of established SaaS firms, and marketing executives responsible for driving demand, all sharing their real-world experiences. The discussions are grounded in practical expertise, covering everything from revenue growth frameworks and sales process optimizations to the analytics behind successful marketing campaigns. This isn't about abstract theory; it's a direct line to the nuanced, in-the-weeds knowledge that helps teams execute and grow. Whether you're leading a company, managing a revenue department, or looking to understand the mechanics of B2B tech, this podcast provides a consistent source of actionable insight from the front lines.
Author: Language: English Episodes: 100

Official website RSS
linkedinspotify
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
Podcast Episodes
Modernizing Impact Strategy with Neelima Grover of Q2Impact [not-audio_url] [/not-audio_url]

Duration: 29:04
Losing 85% of her company portfolio became the catalyst for radical reinvention. In this episode, we're joined by Neelima Grover, Founder and CEO of Q2IMPACT. She shares hard-won insights from navigating transformation,…
Breaking Through the Noise in Marketing with Matt Krebsbach of Acquia [not-audio_url] [/not-audio_url]

Duration: 23:17
The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness a…
Marketing That Moves the Needle with Amy Higgins of Cloudflare [not-audio_url] [/not-audio_url]

Duration: 13:37
Misaligned teams lead to missed opportunities. In today’s episode, we’re joined by Amy Higgins, Director of Content Strategy at Cloudflare, who explores the power of integrated planning in marketing. Amy highlights the c…

12345...10»