Understanding and Learning From the Cheat Codes of Marketing with Ed Breault of Aprimo

Ed Breault, Chief Marketing Officer at Aprimo, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself. 

Ed thinks that whether you’re B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. People flock to your brand and your messaging based on their need and their trust in the seller. 

Ed talks about how marketing content has shifted due to easier accessibility. The ease of entry as a content creator along with affordable media has expanded a creator’s reach. The caveat though is that creators now have to compete for attention. This contrasts with traditional media which was about competing for time with a captive audience. Ed advises creators to know their audience well. Value isn’t always about learning—it’s also about entertaining. 

Expanding on this, Ed says that businesses need to really know their customers. This allows them to deliver the best customer experience. Being customer zero helps a business understand its customer's journey and improve CX.

Business leaders looking to improve their customer experience and their marketing effectiveness will find this episode helpful.

• LinkedIn - https://www.linkedin.com/in/edmundbreault/
• Marketing Cheat Codes Podcast - https://podcasts.apple.com/us/podcast/marketing-cheat-codes/id1599129734
• Website - https://www.aprimo.com/

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