S03E145 Video Testimonials for AI Search Visibility with Jonathan Schüßler

S03E145 Video Testimonials for AI Search Visibility with Jonathan Schüßler

Author: Marilyn Jenkins March 26, 2026 Duration: 30:55
Trust is no longer a five-star number, it’s a face, a name, and a story. We sit down with marketing strategist and filmmaker Jonathan Schüßler to break down how authentic video testimonials turn strangers into confident clients, and why they now outperform written reviews for credibility, conversion, and search. We start with the psychology: seeing and hearing a real client conveys sincerity you can’t fake. Jonathan explains how to structure a testimonial like a mini-case study, lead with th...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S03E149 Community for Law Firm Growth with Lawyer.com's Colleen Joyce [not-audio_url] [/not-audio_url]

Duration: 29:20
Most law firms don’t stall because they lack talent, they stall because they hesitate. Colleen Joyce, founder of Lawyer.com and the Lawyer Growth Summit, shares how she grew a simple idea into an eight-figure legal platf…
S03E148 Preparing for a Cyber Security Crisis with Josh Cook [not-audio_url] [/not-audio_url]

Duration: 40:44
A cyber attack isn’t just an IT fire to put out. It’s a business moment that tests leadership, communication, and trust. We sit down with Josh Cook, partner at Prince Lobel and former global cyber counsel for a Fortune G…
S03E146 Crushing It On Camera with Abby Walla & David Storch [not-audio_url] [/not-audio_url]

Duration: 41:55
Video is no longer optional for law firm marketing, but most attorneys still get stuck between two bad choices: rambling with no plan or reading a script until they sound like a robot. We sit down with Abby Walla and Dav…
S03E144 Building a Bold Brand with Erik Pelton [not-audio_url] [/not-audio_url]

Duration: 28:18
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over pol…