BYE 2020: preparing your year-end promotions (S5E163)

BYE 2020: preparing your year-end promotions (S5E163)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs November 2, 2020 Duration: 26:18
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
BusinessEntrepreneurship

Most everyone I know will not shed one single tear when it's time to bid 2020 farewell. We're all ready for a new year and a new start after everything that's been thrown at us this year. But there's still plenty of opportunity to run a successful year-end promotion in your business.

Going through a launch, running a challenge, or doing a Black Friday/Cyber Monday sale is stressful enough when everything goes right - not to mention when something goes wrong (like your FB ads account gets disabled, no one shows up to your webinar, or you can't get your ads approved for your sale).

In this episode, we'll cover:

  • The Facebook ad basics you need to know (especially if your ads keep getting denied)
  • How to break through noise and offer fatigue to make your year-end promotion a success
  • What people are really tired of in 2020
  • Ways to structure your year-end promotions for maximum engagement
  • New Facebook ad limits that are rolling out soon

BONUS: If this episode has spotlighted areas of your business's website that have you worried, now is a great time to make sure your it's in good shape legally. Download our legal for websites  checklist to make sure your website won't drag your year-end promotion down at www.awbfirm.com/podcast163!

Resources mentioned in this episode:

Episode 124 of the Legal Road Map® podcast: https://awbfirm.com/podcast124

Privacy Policy contract template: https://awbfirm.com/collections/all/products/website-privacy-policy-for-u-s-businesses-gdpr-compliant

Episode 125 of the Legal Road Map® podcast: https://awbfirm.com/podcast125

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

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Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
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