Legal for course creators - guest experts (S4E93)

Legal for course creators - guest experts (S4E93)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs July 1, 2019 Duration: 30:13

Collaborating with a guest expert for your online course is a great way to provide incredible value to your students. But mapping out (in writing!) things like who's doing what, and how the expert is compensated is crucial to preventing a guest expert collaboration from going south.

In this episode you'll learn the important questions to ask when you're collaborating with a guest expert in your online course:

  • What type of collaboration is this? - Is your guest expert contributing material for a single lesson, creating the course with you 50/50?
  • Who's earning what? - Is your guest expert paid a percentage of sales, a flat fee, or something else? Or is your guest expert paying you in exchange for exposure?
  • Who is paying the expenses? - Who pays the invoice from your graphic designer, videographer, etc.?
  • Who is responsible for marketing? - Is your guest expert required to send emails to their list, do a FB live, etc. to promote your launch?
  • What happens if it falls apart?
  • Who owns the intellectual property? - Is your collaborator allowed to create a spin-off live event from the online course or is that not allowed?
  • Do you need a nondisclosure agreement? - Are you lifting the curtain on your business's secret sauce?

Key takeaway: Guest experts can make a great addition to your online course, but asking some key questions and agreeing to terms in writing can help you ensure the collaboration is a success.

Visit www.awbfirm.com/podcast93 for show notes.

BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you'll be the first to know when new episodes are live).

Resources:

Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/?ref=br_rs

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
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