Scaling in copywriting with Ashlyn Carter (S5E152)

Scaling in copywriting with Ashlyn Carter (S5E152)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs August 17, 2020 Duration: 41:23
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
BusinessEntrepreneurship

Copywriting can be intimidating to a lot of online business owners. It seems like an elusive yet necessary skill to running your business successfully and increasing sales. But copywriting genius Ashlyn Carter joined us in this episode to give a behind-the-scenes peek at what starting and growing her agency/curriculum-based business looks like, including some pretty big legal lessons she's learned along the way.

In this episode, we'll cover:

  • How Ashlyn learned the importance of client contracts the hard way
  • The value of forming and nurturing in-person relationships in an online business
  • Why Ashlyn still tracks her time (even if she doesn't bill hourly anymore)
  • How batching your tasks and days can give a real boost to productivity
  • How clarifying and naming your signature process can help you protect your IP more easily
  • The benefit of working with an emotionally uninvested third party (i.e., a trusted lawyer!), especially if you tend to be emotionally invested in your business

BONUS:  If you're starting something new, or this episode has spotlighted areas of your business that have you worried, now is a great time to make sure your business is in good shape legally. Download our free legal checklist to make sure your business has a strong legal foundation at www.awbfirm.com/podcast152!

Resources mentioned in this episode:

The ONE Thing by Gary Keller: https://www.the1thing.com/

Essentialism by Greg McKeown: https://gregmckeown.com/book/

Powersheets: https://cultivatewhatmatters.com/

Focus Keeper app: http://bit.ly/focuskeeper

Ashlyn's website: www.ashlynwrites.com

Ashlyn's Instagram: https://www.instagram.com/ashlynscarter/

Ashlyn's Facebook: https://www.facebook.com/AshlynWrites/

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

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Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
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