Tara Gentile McMullin on the licensing certification program path (S3E79)

Tara Gentile McMullin on the licensing certification program path (S3E79)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs March 25, 2019 Duration: 36:26

Tara (Gentile) McMullin, author and the founder of the What Works Network, formerly CoCommercial, joins us this week to share how she pivoted her business model to help turn small business owners into tomorrow's economic powerhouses.

Listen and learn:

  • The less common motivation behind registering your trademark
  • Why consulting your ideal customer can help you fine-tune your perfect product
  • How a licensing program can broaden your reach
  • How understanding the difference between an independent contractor and an employee can help make the hiring leap less scary

KEY TAKEAWAY: When you "don't know what you don't know", legal can seem intimidating. But sometimes doing your due diligence and tackling something scary like legal can open doors to help you grow your business more effectively.

Visit www.awbfirm.com/podcast79 for show notes and to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live).

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
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