Trademark for online business: When MUST you register a trademark  (S3E75)

Trademark for online business: When MUST you register a trademark (S3E75)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs February 25, 2019 Duration: 31:47

When should you run (not walk) to submit your trademark registration application? Learn when waiting to register a trademark can be a huge mistake.

In this week's episode you'll learn:

  • How the level of investment behind your business or product can determine whether a registered trademark is a necessity
  • How long it takes to receive a trademark registration certificate from the USPTO
  • The advantages of "intent to use" applications in US trademark law
  • When you can use the ® and TM symbols
  • How a registered trademark can make your licensing or certification program more valuable to your licensees
  • Why a registered trademark can make your business more attractive to potential buyers
  • When a registered trademark in the US can help you obtain a foreign trademark if you plan to sell products or services internationally

Key takeaway: If your business is up-leveling in a major way, a trademark registration becomes a necessity, not a nice-to-have. Since the registration process is not quick, working with a trusted legal advisor who specializes in trademark law can help you plan ahead.

Visit https://awbfirm.com/vimeo-video/podcast75/ for the video version and www.awbfirm.com/podcast75 for the audio version of this podcast episode. While you're there, sign up for a free 5 Minute Intellectual Property Audit worksheet. You'll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm).

This is the final episode of Season 3.Don't worry, Season 4 will launch on April 1, 2019 with loads of valuable information for online course creators and new interviews with top online course business owners. In the meantime, we'll be releasing  interviews from the archives you may have missed the first time around. Stay tuned!

Resources

Legal Road Map® episode 68: www.awbfirm.com/podcast68

Legal Road Map ® episode 71: www.awbfirm.com/podcast71

Legal Road Map ® episode 31: www.awbfirm.com/podcast31

Legal Road Map ® episode 32: www.awbfirm.com/podcast32

Legal Road Map ® episode 33: www.awbfirm.com/podcast33

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Podcast Episodes
Autumn's manifesto: why legal matters for your business (S5E171) [not-audio_url] [/not-audio_url]

Duration: 33:46
If you listen to just one episode of the Legal Road Map® podcast, let this be it. In the final episode - at least for the foreseeable future - Autumn shares takeaways from the past 5 years of running her own law firm, wh…
Behind the scenes: 5 day list building challenge (S5E170) [not-audio_url] [/not-audio_url]

Duration: 28:29
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too! We recently hoste…
How to build your email list legally (S5E169) [not-audio_url] [/not-audio_url]

Duration: 30:12
If you've been in business for any amount of time, you've probably heard about (or seen firsthand) the value in building your email list. No matter how large a following you may build on a social media platform, that fol…
Don't forget this in your 2021 budget! (S5E167) [not-audio_url] [/not-audio_url]

Duration: 37:32
Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you're probably also working on your budget with line items all geared toward helpi…
The TOP 4 reasons to start your 2021 legal plan NOW (S5E166) [not-audio_url] [/not-audio_url]

Duration: 25:31
We're here… finally. Down to the final weeks of 2020 and there's no better time to start creating your business's legal plan for next year. If you've got your sights set on building a successful business, creating a lega…
DON'T launch before you do this one thing (S5E165) [not-audio_url] [/not-audio_url]

Duration: 31:36
Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tighte…
You can't say that! Use testimonials the right way (S5E164) [not-audio_url] [/not-audio_url]

Duration: 34:54
Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers' success from purchasing your product or online course is one of the most powerful ways to drive sales, espec…
BYE 2020: preparing your year-end promotions (S5E163) [not-audio_url] [/not-audio_url]

Duration: 26:18
Most everyone I know will not shed one single tear when it's time to bid 2020 farewell. We're all ready for a new year and a new start after everything that's been thrown at us this year. But there's still plenty of oppo…
Adventures in new business with photographer Layra Marte (S5E162) [not-audio_url] [/not-audio_url]

Duration: 36:17
Navigating the world of LLCs, bookkeepers, and legal can be tough when you're new to the business world. But doing it in the middle of Covid? That's a lesson in patience and perseverance! Boudoir and personal branding ph…