What Amy Porterfield wishes she'd done sooner in her business (S5E132)

What Amy Porterfield wishes she'd done sooner in her business (S5E132)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs March 30, 2020 Duration: 42:52
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
BusinessEntrepreneurship

When it comes to online marketing, there's one name that stands above them all: Amy Porterfield. She worked with some of the biggest names in the business before striking out on her own and growing into a multimillion dollar online course business, now supported by a team of 15.

Amy is a client and friend of the AWB Firm, and in Autumn's interview with Amy, you'll get to hear about Amy's business-building journey (including candid stories about mistakes along the way), working with our firm, growing her team, and why she wishes she'd dealt with legal much earlier in her business.

In this episode, we'll cover:

  • Why a pivot in your business doesn't always have to be drastic or even obvious
  • How to recycle your existing content to create a new course or product
  • Why having different avatars for each of your products is crucial to your sales
  • How unprotected trademarks = unprotected revenue streams
  • The unexpected issues that can come up when you start building a team
  • How Amy delegates day-to-day legal matters to her team
  • They key mindset shifts that Amy credits with reaching incredible levels of success
  • And, since we were recording in the midst of the COVID-19 pandemic, we talked about how it's affected Amy's business

BONUS: Are you stuck Googling the answers to what you need legally, and what's just a good idea to have, before launching your online course? Head to www.awbfirm.com/podcast132 to get free access to my masterclass The 3 Legal Protections Your Course Business Is Probably Missing to make sure your online business is digital course-ready. 

Resources:

AWB Firm COVID-19 / Coronavirus resources page: www.awbfirm.com/covid19 

Amy's website: www.amyporterfield.com

Amy's podcast, Digital Marketing Made Easy: https://www.amyporterfield.com/amy-porterfield-podcast/

This podcast is information, not legal advice specific to your situation.

Have you poured your heart and soul into creating an online course? How upset would you be if one of your students copied some or all of your course content and tried to sell it as their own? Perhaps a more important question: how upset would you be with yourself if you didn't have an agreement in place that expressly prohibits your students from doing something like this? Our Legal Road Map® to Protect Your Online Course contract template bundle can help you lock down your course content in the time it takes you to catch a few episodes of your latest Netflix binge. To buy your bundle and start protecting your online course today, visit www.onlinecourselegal.com/yes


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

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Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
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