You can't say that! Use testimonials the right way (S5E164)

You can't say that! Use testimonials the right way (S5E164)

Author: Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs November 9, 2020 Duration: 34:54
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
BusinessEntrepreneurship

Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers' success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.

But the Federal Trade Commission (FTC) actually has quite a few guidelines about how your customers' words and experiences can be presented as you market your business, and if you don't follow them, the penalties could be steep.

In this episode, we'll cover:

  • Who needs to comply with FTC regulations
  • What the penalties could be if you don't comply
  • What you can and cannot include in testimonials or other social proof
  • Everything you need to know about using experts or celebrities to promote your product
  • The specific language you need to use in your disclaimers (fair warning: you're not going to like it!)
  • Whether or not you should add an earnings disclaimer on your website and what it should say

BONUS: If you're starting something new, or this episode has spotlighted areas of your business that have you worried, now is a great time to make sure your business is in good shape legally. Download our free legal checklist to make sure your business has a strong legal foundation at www.awbfirm.com/podcast164!

Resources mentioned in this episode:

 

This podcast is information, not legal advice specific to your situation.


Navigating the legal landscape of an online business often feels like deciphering a foreign language. Legal Road Map®: copyright, trademark and business law info for online entrepreneurs translates that complex language into actionable advice you can use right away. Hosted by Autumn Witt Boyd, a practicing attorney who focuses specifically on creative and digital businesses, this podcast serves as a reliable guide through the common yet confusing legal questions entrepreneurs face daily. Each episode tackles practical topics, from the essential contracts you need to protect your work and client relationships to understanding the real purpose behind website policies like terms of service and privacy notices. You’ll hear clear explanations on how copyright and trademark law applies to your original content, branding, and products, helping you secure your intellectual property without unnecessary jargon. Think of it as a regular consultation with a trusted expert, designed to demystify the law so you can make informed decisions and focus on growing your venture with greater confidence and security. Tune in for straightforward conversations that replace legal anxiety with a practical plan, making this podcast an invaluable resource for any entrepreneur building a business in the digital space.
Author: Language: English Episodes: 100

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Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
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