Ep 96. How to test audiences for Facebook Ads

Ep 96. How to test audiences for Facebook Ads

Author: Nick Boddington January 30, 2023 Duration: 8:53
Do you want to test different audiences for your Facebook Ads but don't know where to start? Carry on listening… In this podcast episode Nick explains how to create and test audiences quickly and simply. This is the perfect step-by-step guide for anyone starting out with Facebook Ads, but also for those who are looking to re-energise their campaigns with new, better-quality leads or generate more e-commerce sales BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the l...

Ever feel like Facebook's advertising platform is a maze where everyone else seems to have a map? Lets Run Facebook Ads: The Podcast is your guide through that complexity, hosted by Nick Boddington. This isn't about vague theories or fleeting trends; it's a practical, hands-on resource for business owners, entrepreneurs, and marketers who need real results. Nick draws directly from his daily work, breaking down the specific tactics and strategies he uses to grow client accounts. You'll hear detailed discussions on crafting effective ad creatives, building conversion funnels that actually work, and understanding the platform's nuances to make your budget count. Each episode focuses on actionable advice, from foundational setup for beginners to advanced optimisation techniques for seasoned advertisers. The goal is straightforward: to help you move from uncertainty to confidence, turning Facebook's vast reach into measurable growth for your business. Tune in for a clear, no-fluff conversation that treats advertising as the essential business skill it truly is.
Author: Language: en-gb Episodes: 100

Lets Run Facebook Ads: The Podcast
Podcast Episodes
Crack the Code: Facebook Ad Objectives Explained [not-audio_url] [/not-audio_url]

Duration: 7:39
In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with diffe…
Retargeting Ads 101: How to Make Them Work For You [not-audio_url] [/not-audio_url]

Duration: 27:19
We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you c…
Why You SHOULDN'T Listen to Meta's Ad Advice [not-audio_url] [/not-audio_url]

Duration: 9:14
In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice migh…
Fix Your Funnel: Choosing the Right Meta Ad Objective [not-audio_url] [/not-audio_url]

Duration: 11:54
In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a trou…
Why You Should Be Using AI Tools in Meta Ads Manager [not-audio_url] [/not-audio_url]

Duration: 10:08
In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like autom…
You’re Using the Wrong Objective (But It’s Not Your Fault) [not-audio_url] [/not-audio_url]

Duration: 7:05
In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook…
Facebook Ad Budgets: What Should You Actually Spend? [not-audio_url] [/not-audio_url]

Duration: 7:54
In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertisi…
16 Quick Wins for Higher-Quality Leads [not-audio_url] [/not-audio_url]

Duration: 18:21
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to servi…
We Tested Instant vs Website Forms — Here’s What We Found [not-audio_url] [/not-audio_url]

Duration: 12:44
In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertis…
Creative First: The Real Driver of Facebook Ad Results [not-audio_url] [/not-audio_url]

Duration: 13:26
In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive perfor…