Retargeting Ads 101: How to Make Them Work For You

Retargeting Ads 101: How to Make Them Work For You

Author: Nick Boddington July 14, 2025 Duration: 27:19
We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content at the right time, website tracking and how to get more sales from customers who've already bought from you. BUT ...

Ever feel like Facebook's advertising platform is a maze where everyone else seems to have a map? Lets Run Facebook Ads: The Podcast is your guide through that complexity, hosted by Nick Boddington. This isn't about vague theories or fleeting trends; it's a practical, hands-on resource for business owners, entrepreneurs, and marketers who need real results. Nick draws directly from his daily work, breaking down the specific tactics and strategies he uses to grow client accounts. You'll hear detailed discussions on crafting effective ad creatives, building conversion funnels that actually work, and understanding the platform's nuances to make your budget count. Each episode focuses on actionable advice, from foundational setup for beginners to advanced optimisation techniques for seasoned advertisers. The goal is straightforward: to help you move from uncertainty to confidence, turning Facebook's vast reach into measurable growth for your business. Tune in for a clear, no-fluff conversation that treats advertising as the essential business skill it truly is.
Author: Language: en-gb Episodes: 100

Lets Run Facebook Ads: The Podcast
Podcast Episodes
The NEW Way To Run Facebook Ads On Low Budgets (Post-Andromeda Update) [not-audio_url] [/not-audio_url]

Duration: 15:30
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar In this episode, Nick and Olivia break down how small to m…
Meta Just Changed the Game - Are You Ready? [not-audio_url] [/not-audio_url]

Duration: 9:02
👉 Join the Ads Clinic community to access live trainings, expert ad reviews, and pro-level insights at https://www.skool.com/theadsclinic In this episode of Let’s Run Facebook Ads, host Nick Boddington breaks down the la…
Stop scrolling — Facebook Ads changed AGAIN! [not-audio_url] [/not-audio_url]

Duration: 10:40
In this episode, we dive into Meta’s latest advertising evolution: Andromeda, the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes…
Why Creative Diversification Is Key to Facebook Ad Success in 2025 [not-audio_url] [/not-audio_url]

Duration: 13:20
In this episode of Let’s Run Facebook Ads with Nick Boddington, we explore the concept of creative diversification - why testing multiple ad creatives is now essential for discovering your best-performing audiences and i…
How 200+ Businesses Scaled With My FB Ads Strategy [not-audio_url] [/not-audio_url]

Duration: 25:08
Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar Meta ads have changed—are you keeping up? In this episode,…
How His First $20 Facebook Ad Turned Into 3 Clients in 24hrs [not-audio_url] [/not-audio_url]

Duration: 8:11
🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budge…
Why Your Complicated Meta Ads Strategy Is Costing You Sales [not-audio_url] [/not-audio_url]

Duration: 11:43
In this episode of Let’s Run Facebook Ads, Nick Boddington breaks down why overcomplicated Meta Ads strategies are a thing of the past. Discover how Advantage+ campaigns, broad targeting, and campaign budget optimisation…
Stop Being Emotional About Your Ads and Start Succeeding [not-audio_url] [/not-audio_url]

Duration: 11:36
In this episode of Let’s Run Facebook Ads, Nick Boddington tackles one of the biggest mistakes advertisers make - getting too emotional about their ads. We break down why the “set it and forget it” days of Facebook adver…
Funnels Demystified: How to Simplify Your Meta Ad Strategy [not-audio_url] [/not-audio_url]

Duration: 8:38
In this episode of Let’s Run Facebook Ads, Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF),…