The 'Old' Meta Ads Strategy vs What ACTUALLY Works Now

The 'Old' Meta Ads Strategy vs What ACTUALLY Works Now

Author: Nick Boddington May 18, 2026 Duration: 16:45
Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed dramatically. We discuss why traditional Facebook Ads tactics are becoming less effective, how ...

Ever feel like Facebook's advertising platform is a maze where everyone else seems to have a map? Lets Run Facebook Ads: The Podcast is your guide through that complexity, hosted by Nick Boddington. This isn't about vague theories or fleeting trends; it's a practical, hands-on resource for business owners, entrepreneurs, and marketers who need real results. Nick draws directly from his daily work, breaking down the specific tactics and strategies he uses to grow client accounts. You'll hear detailed discussions on crafting effective ad creatives, building conversion funnels that actually work, and understanding the platform's nuances to make your budget count. Each episode focuses on actionable advice, from foundational setup for beginners to advanced optimisation techniques for seasoned advertisers. The goal is straightforward: to help you move from uncertainty to confidence, turning Facebook's vast reach into measurable growth for your business. Tune in for a clear, no-fluff conversation that treats advertising as the essential business skill it truly is.
Author: Language: en-gb Episodes: 100

Lets Run Facebook Ads: The Podcast
Podcast Episodes
OMG!! We Can BOLD Text In An Ad! Game-Changer! [not-audio_url] [/not-audio_url]

Duration: 7:31
In this episode, Nick Boddington shares a simple but powerful hack for enhancing your Facebook ad copy using bold and italic text to grab attention and improve performance. Learn how to apply this strategy, boost engagem…
Don’t Wait for Black Friday—Sell Early! [not-audio_url] [/not-audio_url]

Duration: 11:25
Discover the secret to maximizing your Black Friday ads before the chaos hits! 🎯 In this episode, we unveil powerful flash sale strategies and e-commerce tips to boost ROI and optimise your paid ads. Learn how launching…
Stop Facebook from Ruining Your Ads! [not-audio_url] [/not-audio_url]

Duration: 14:19
In this episode, Nick Boddington dives into the key ad settings you should switch off in your Facebook Ads Manager to improve your ad performance. From Multi-Advertiser Ads to Optimised Creative and in-platform subtitles…
How I Reduced Lead Cost 3X [not-audio_url] [/not-audio_url]

Duration: 9:14
In this episode, we dive into how a simple Facebook ads tweak slashed lead costs by two-thirds for a small business. Learn how using UGC video and text overlays can boost ad performance, increase leads, and supercharge y…
Simple Creative Hack For More Sales [not-audio_url] [/not-audio_url]

Duration: 12:10
In this episode, we dive into the world of Facebook audience targeting and how the game has changed in digital marketing. With AI-driven algorithms, it's no longer just about pinpointing interest groups—it's about crafti…
How To 10x Your Facebook Ads [not-audio_url] [/not-audio_url]

Duration: 14:46
In this episode, we explore the challenges and strategies around running successful Facebook ads. Learn how to craft powerful hooks, use text overlays effectively, and optimise your ad performance to stay ahead. If you'r…
This Facebook Ads Audience Tactic Still Works! [not-audio_url] [/not-audio_url]

Duration: 15:44
In this episode, we dive deep into the world of audience targeting for Meta ads. From the confusion around whether to go broad, use interest groups, or trust Meta’s Advantage Plus, this episode explores real-world exampl…
Test These New Settings on Your Facebook Ads! [not-audio_url] [/not-audio_url]

Duration: 17:23
In today's episode, Nick is joined by friend and business partner James to discuss some new updates that have hit Facebook Ads Manager. These new options are worth testing out on your ad campaigns across Meta, especially…
Are Your Facebook Leads Accurate? Here's Why Not! [not-audio_url] [/not-audio_url]

Duration: 16:25
In this episode, I tackle the issues with Facebook's in-platform lead forms, particularly the problem of fake or outdated prefilled information. I share recent client struggles, low conversion rates, and how bots are imp…