You’re Using the Wrong Objective (But It’s Not Your Fault)

You’re Using the Wrong Objective (But It’s Not Your Fault)

Author: Nick Boddington June 16, 2025 Duration: 7:05
In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance. Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead g...

Ever feel like Facebook's advertising platform is a maze where everyone else seems to have a map? Lets Run Facebook Ads: The Podcast is your guide through that complexity, hosted by Nick Boddington. This isn't about vague theories or fleeting trends; it's a practical, hands-on resource for business owners, entrepreneurs, and marketers who need real results. Nick draws directly from his daily work, breaking down the specific tactics and strategies he uses to grow client accounts. You'll hear detailed discussions on crafting effective ad creatives, building conversion funnels that actually work, and understanding the platform's nuances to make your budget count. Each episode focuses on actionable advice, from foundational setup for beginners to advanced optimisation techniques for seasoned advertisers. The goal is straightforward: to help you move from uncertainty to confidence, turning Facebook's vast reach into measurable growth for your business. Tune in for a clear, no-fluff conversation that treats advertising as the essential business skill it truly is.
Author: Language: en-gb Episodes: 100

Lets Run Facebook Ads: The Podcast
Podcast Episodes
AI Image Generation: How Will AI Affect Advertising? [not-audio_url] [/not-audio_url]

Duration: 34:17
In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your busines…
How to AVOID Making Mistakes When Running Meta Ads [not-audio_url] [/not-audio_url]

Duration: 14:55
Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client re…
Major Meta Updates – What’s Changing for Advertisers? [not-audio_url] [/not-audio_url]

Duration: 17:58
Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of…
Hold Rate: The Most Important Metric You're NOT Using on Facebook Ads [not-audio_url] [/not-audio_url]

Duration: 10:25
In this episode of Let’s Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging…
How To Test Headlines on a Low Budget [not-audio_url] [/not-audio_url]

Duration: 17:44
In this episode of Let’s Run Facebook Ads with Nick Boddington, discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact res…
Can I Run A Facebook Ad On A Low Budget? [not-audio_url] [/not-audio_url]

Duration: 17:04
In this episode of Let’s Run Facebook Ads, Nick tackles one of the most frequently asked questions in Meta advertising: How much should I spend on Facebook Ads? From determining the right budget for your campaign to scal…
The Hidden Facebook Ad Feature Transforming Campaigns Overnight! [not-audio_url] [/not-audio_url]

Duration: 10:21
In this episode, we’re diving into a game-changing new feature from Meta that helps advertisers give Facebook even more intelligence—boosting performance and lowering costs. 🚀 We’ll walk you through: ✅ How to set up audi…
'Drop In Clinic' - Answering Your Facebook Ads Questions! [not-audio_url] [/not-audio_url]

Duration: 45:28
In this episode of Let's Run Facebook Ads, host Nick Boddington answers some Facebook Ad questions live! He shares expert insights on Facebook ad strategies, e-commerce funnels, lead generation, and email marketing. Whet…
Traffic Objective: The BIGGEST Mistake In Facebook Ads! [not-audio_url] [/not-audio_url]

Duration: 17:43
In this episode, Nick Boddington dives into one of the most cost-effective ways to bring the right audience back to your website—retargeting. Learn when to use the traffic objective, how Facebook’s evolving interest targ…
What Meta Changes Mean For YOUR Paid Ads in 2025 [not-audio_url] [/not-audio_url]

Duration: 24:57
In this episode, James and Nick dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of plat…