LUYC 066: How to Pre-Sell Your Online Course with Amy Hoy

This is it! The Zen Courses Show is now Level Up Your Course. For the very first episode of Level Up Your Course, I’m honored to have Amy Hoy as our guest. Amy is a software developer, writer, co-founder of Stacking the Bricks along with Alex Hillman, and a course creator. She is here today to share her story and everything about her online course ‘Sales Safari’. Most importantly, we’re going to talk about the V word: validating your idea and why you should pre-sell. Don’t spend a year making something. Do a tiny product first. Episode Quotes "A good business doesn't mean it is a good business for you" "Just because people pay money for your thing doesn't necessarily mean it solves their problem" "You need to have a really clear vision of what the product is going to be" "It is better to sell a smaller product for less money than to sell nothing" "People buy when they are confronted with a reason to take time to read the details and make a decision" “The big thing I want people to avoid is to spend a year making something and then [get] no sales...do a tiny product first.” Listen to Learn 00:29 Getting to know Amy Hoy 03:26 Rapid 5 Questions 07:13 Amy's journey as an entrepreneur 11:44 Do's and don’ts whenever you have an idea in mind 14:37 All about validation, Why validation is backwards? 20:27 Pre-selling: Is it good or not? 24:22 Amy's pre-selling process 32:25 Is there an X-factor in this online business? 34:08 Steps to do your first pre-sell 40:28 About Sales Safari and how to find out what people want 43:49 Concepts about events, marketing and launches 47:21 Amy's tips for online entrepreneurs about pre-selling 51:34 Coming up: Exciting things to look forward to from Amy, links and announcements 54:50 What's your why? Why do you do this work? Check out the show notes for links to Amy’s work and to subscribe to the newsletter: http://zencourses.co/066