LUYC 067: How to Turn Consulting into a Course with Michael Zipursky

Hello everybody! I am with Michael Zipursky on the show today. Michael is the CEO of Consulting Success, where he helps consultants attract more clients, increase their fees, win more proposals and grow their business. In this episode, he shares insightful advice and tips about the consulting business as well as how he turned his coaching into a successful group program. Enjoy! One of the biggest mistakes that people make is that they don't take action, they don't put up stuff out there. Episode Quotes "Rather than just sitting on ideas, and planning and thinking, take what you believe and put it out into the marketplace." "Client achievement is worth more to me than just seeing the bank account grow." "What consultants are missing is a good marketing plan and a strategy to generate consistent lead flow" "We treat all our members like family and when they need support we're there for them" "Don't just build everything first. Have an outline, a rough skeleton of what you believe is important and then sell it" Listen to Learn 00:53 Getting to know Michael Zipursky 06:40 Rapid Five Questions 08:36 Michael's consulting/business journey 18:41 What were the challenges you experience first time? 19:49 The reason in creating Consulting Success System 2.0 21:16 Lessons and strategies that Michael learned in creating a self paced course 26:06 Details about Michael's coaching program for consultants 36:20 How did you get to that point to where the coaching program is now? 39:00 Improvements, updates and results of the coaching program 43:26 Michael's advice for people who want to transition into consulting 51:45 Tips for consultants struggling in generating leads 55:35 Exciting things coming up for Michael, links and announcements Check out the show notes for links to Michael’s work and info on his new book: http://zencourses.co/067