LUYC 080: Xayli Barclay on How to Get Started with Video and YouTube

LUYC 080: Xayli Barclay on How to Get Started with Video and YouTube

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur January 23, 2019 Duration: 34:54
What’s up everyone! Today, I am joined by Xayli Barclay, video content strategist and course creator. Xayli discovered the power of video through her work as clothing designer and beauty blogger. After getting many questions about creating videos, she pivoted to make video strategy her focus. In this episode you’ll learn about her journey, her course and her tips on creating awesome videos. If you’re thinking about getting started with video or want to know how to run a YouTube channel, this episode is for you. Enjoy! Video takes away that barrier of being far. It is a great connector. Episode Quotes "Failing is super essential and nothing can be done without you failing" "You need to focus on your message - your goal for video and your message" "Content is always at the forefront of my mind" "Remember that your goal is to serve people through your content" Listen to Learn 00:13 Getting to know Xayli Barclay, Rapid 5 Questions 04:40 The business journey - Xayli the video maven 07:38 Why video is so powerful? What is it that makes it magical? 11:34 What to focus on in making videos? Challenges etc. 14:38 The Ultimate Video Strategy, Planning and Execution System 22:23 Xayli's motivation in creating Start, Shoot, Grow Video Academy 24:27 More about Start, Shoot, Grow Video Academy 27:30 How to know how much content to create for your course? 29:55 The learners journey - how to help students not to get stuck 32:52 Milestones of students in their video journey 34:40 Exciting things coming up from Xayli Want More? Check out the bonus segment Xayli and I recorded. It’s a great conversation about the nitty gritty of video making and how to plan your videos. Grab it here: https://get.zencourses.co/extra

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 100: Managing Personal & Business Growth with Janelle Allen [not-audio_url] [/not-audio_url]

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What’s up, everybody! It is great to be back! For those just tuning in, I’m back from a two-month summer break and I’m excited to be doing the show again. Before we start this episode, I want to thank my listeners. We’re…
LUYC 099: How Josh Doody Uses Online Courses to Augment His Book [not-audio_url] [/not-audio_url]

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LUYC 097: Teaching Piano Online with Jacques Hopkins [not-audio_url] [/not-audio_url]

Duration: 35:45
Hey, everyone! Today, I am joined by Jacques Hopkins, founder of Piano in 21 Days. After years of piano lessons, Jacques realized that he could only play two songs no matter how much he practiced. Luckily, he soon learne…
LUYC 096: Big Shifts Happening in Courses, Marketing, and ZenCourses! [not-audio_url] [/not-audio_url]

Duration: 32:48
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LUYC 094: Becoming a Successful Virtual Assistant with Gina Horkey [not-audio_url] [/not-audio_url]

Duration: 38:52
What’s up, everybody! In this episode, I’m joined by Gina Horkey: writer, marketing consultant, and founder of Horkey Handbook. After experiencing a cycle of ups-and-downs in her career, Gina transitioned to doing remote…
LUYC 093: Effective Client Management with Jennifer Bourn [not-audio_url] [/not-audio_url]

Duration: 42:37
What’s up, everyone? In this episode, I am joined by Jennifer Bourn, designer and owner of Bourn Creative Agency. Starting a business while pregnant was a challenge for Jennifer. Marketing automation was the key to the f…
LUYC 092: Legal Planning for Your Business with Rachel Brenke [not-audio_url] [/not-audio_url]

Duration: 38:19
Hey, everyone! I’m joined in this episode by Rachel Brenke: lawyer, MBA, and entrepreneur. Rachel knows the legal challenges that startups face and she’s dedicated to helping small businesses implement strategic legal pl…
LUYC 091: Michelle Ward on How to Create a Fulfilling Business [not-audio_url] [/not-audio_url]

Duration: 38:23
What’s up, everybody! Joining me on the show today is Michelle Ward: former actress, entrepreneur, and certified coach. After making the tough choice to leave the world of theatre, and after choosing her health over a st…