LUYC 088: Sean McCabe on How to Supercharge Your Writing

LUYC 088: Sean McCabe on How to Supercharge Your Writing

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur March 20, 2019 Duration: 50:34
What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator. Everything in life is sales. If it doesn't cost them money, it costs them time. Episode Quotes "You have to earn the right to play the long game." "Understand where your audience is at in the Buyer's Journey and deliver the right message." "Deliver value to the people who already know you, and give an entrance point to your potential audience." "The power in vulnerability is sharing things that will also help other people in their journey and adding value." Listen to Learn 00:25 Getting to know Sean McCabe, Rapid Five Questions 04:22 Sean's business journey 09:30 The evolution from hand lettering to online course creation 16:07 Supercharge Your Writing - who is it for and what problem does it solve? 17:15 Is it okay to talk more about yourself? 22:08 Understanding the "open loop" strategy 24:12 Why is it important to learn/write to sell? 28:38 Sean's tips in creating effective messaging 36:51 Supercharge Your Writing - course structure and modules 38:05 Where students get stuck and how Sean supports them 40:10 Choosing your business model: access vs ownership 50:01 Exciting things coming up from Sean McCabe, website and social media links Enjoy this episode? Subscribe for more! Text PODCAST to the number 44222 to stay up to date on new episodes, articles, and more.

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
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Duration: 52:53
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Duration: 34:54
What’s up everyone! Today, I am joined by Xayli Barclay, video content strategist and course creator. Xayli discovered the power of video through her work as clothing designer and beauty blogger. After getting many quest…