LUYC 089: Mastering Email for a Better Customer Experience with Val Geisler

Hey, everyone! I’m joined today by Val Geisler, an email marketing conversion copywriter. Val, who has been called an “email savant”, got started in marketing but found her real passion in email-related projects. Her exclusive online course, the Email Masters Incubator, is for copywriters who are looking to leverage email marketing for better customer experiences and retention. She teaches her students how to strategically utilize different platforms, allowing them to work more efficiently with their clients. Val and I discuss her course modules, the challenges she faced when creating the program, and her tips to overcome the “stuck zone”. We need to return to a human experience where people feel seen and heard; the best way to do that is email. Episode Quotes "As a business owner, how you treat people is vital." "The best thing you can do as a business owner is being willing to learn from areas outside of your typical bubble." “Listening is one of the most important things in any customer’s experience.” "The scarcity mindset stops people from participating fully." "Momentum is the biggest motivator." Listen to Learn 01:19 Getting to know Val Geisler, Rapid 5 Questions 05:03 Val's business journey - copywriting and onboarding 10:05 The process of specialization in email - "Scary but validating" 17:05 How "Email Masters Incubator" started 27:31 The impact of listening to your audience, creating the paid workshop 25:05 What is the goal of the program? 29:43 Overview of the program structure and modules 28:30 Challenges in creating the program 33:00 Where people get stuck and how Val supports them 38:30 Exciting things coming up from Val, website and social media links Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about email marketing and Val’s course Email Masters Incubator. Grab it here: https://get.zencourses.co/extra