LUYC 102: Positioning Yourself for Success with Lisa Princic

What’s up everyone! In this episode, I’m joined by Lisa Princic, a coach and business strategist who is here to share her business journey and her workshop, Position Your Mastery. It takes courage to build a business you believe in ... and not just do what everyone else is doing. Lisa believes in being true to yourself and building a profitable business that fulfills you. Her Position Your Mastery workshop helps business owners who are struggling to make consistent income, figuring out their ideal clients, and building a noticeable brand. Tune in to hear Lisa and I discuss how to build a brand that matters, how to grow without feeling isolated, and the benefits of creating an active community. We also dig into how Position Your Mastery helps learners develop the business they want, and why workshops are a great precursor to courses. Enjoy! Episode Quotes "True purpose and joy is when you begin to do something that you love and also enjoy the journey and lessons." "Just keep going. Don't focus on the end, just enjoy your day to day." "Focus on the things that bring you joy." "Creating a community is a strong way to create organic momentum." "The key is figuring out the balance between presenting and implementation." "My belief is that businesses are successful in the details and nuances." Listen to Learn 01:01 Getting to know Lisa Princic, Rapid 5 Questions 06:11 Why you need to recognize your own pace - "Love the process instead of the end result" 10:58 Lisa's entrepreneurial journey 15:48 How Lisa transitioned from a life coach to a business strategist 23:09 Overview about Lisa's workshop (Position Your Mastery) - who is it for? 26:04 The impetus for creating Position Your Mastery, Benefits of having an active community 31:13 Position Your Mastery - workshop structure 36:12 Importance of finding a structure that works for you and your clients 38:06 Why do workshops first if you haven’t figured out your course yet 39:36 Exciting things coming up from Lisa, website link Get the Bonus Episode! Enjoy this episode? Join us in the bonus segment! It’s a great conversation about positioning, branding tips, and how to market and brand on Facebook. Grab it here: https://get.zencourses.co/extra