LUYC 103: Restructuring Your Online Course to Fit Your Values with Claire Pelletreau

LUYC 103: Restructuring Your Online Course to Fit Your Values with Claire Pelletreau

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur August 28, 2019 Duration: 57:53
What’s up, everyone! Today I’m speaking with Claire Pelletreau, Facebook ads strategist and course creator. Claire is a returning guest on the show and she’s here to share what’s happened in her business since we last spoke and her new program, Ad Consultant Incubator. No matter how high I raised the price, the way I was running the program wasn't working Seeing big opportunities in the world of Facebook ads, Claire transitioned from being a life coach to an ad strategist and eventually a course creator. Pricing her Ad Consultant Incubator has been a challenge, but with some tweaks, she was able to use the program to scale her business. Join us in this episode to hear what Claire’s learned about effective pricing, how courses can help grow your business, and practical tips about Facebook ads. Enjoy! Episode Quotes "There are great benefits in setting a more accessible pricing and impacting more lives and still making a lot of money." "You don't need to put people's finances in dire straights to help them get that transformation." "If you have a program that really helped and changed people's lives then people will find the money to do it." "I really like talking about the complexity of Facebook Ads and help people understood it a lot better." Listen to Learn 00:55 Getting to know Claire Pelletreau, Rapid Five Questions 13:14 Pricing challenges, lessons learned and pricing changes made 21:42 The exclusivity of pricing, benefits of setting a more accessible/flexible pricing model 29:51 The filtering aspect of pricing: Does pricing really attracts your ideal client? 35:49 Why you need to define your core values to attract the right clients 38:41 Lessons learned and changes made to the course content and structure 46:48 Claire's support system for the course graduates 51:24 Claire's tips for online course creators 52:02 Awesome things coming up from Claire 53:00 Find out more about Claire (website link), End Notes Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about how to run Facebook Ads that actually convert. Grab it here: https://get.zencourses.co/extra

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 088: Sean McCabe on How to Supercharge Your Writing [not-audio_url] [/not-audio_url]

Duration: 50:34
What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting mas…
LUYC 087: Saying “Yes!” to Success with Tiffany Han [not-audio_url] [/not-audio_url]

Duration: 40:07
What’s up, everybody! I am joined today by Tiffany Han, founder of Say Yes Creative. Tiffany is a writer, teacher, and coach who believes that progress and success are made when we stop waiting for things to be perfect.…
LUYC 086: Helping Freelancers Feast with Jason Resnick [not-audio_url] [/not-audio_url]

Duration: 39:54
Hello everybody! Joining me today is Jason Resnick – web developer, business coach and email marketing specialist. He is here with us to share his journey and his online course (Feast). Feast is a roadmap and a community…
LUYC 085: Why You Need to Do Customer Discovery with Katelyn Bourgoin [not-audio_url] [/not-audio_url]

Duration: 48:05
Hello everybody! Joining me today is Katelyn Bourgoin – growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out i…
LUYC 084: Dorie Clark on How to Create Content Quickly [not-audio_url] [/not-audio_url]

Duration: 42:29
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LUYC 083: Social Media for Course Creators with Andrea Jones [not-audio_url] [/not-audio_url]

Duration: 37:44
Hello everybody! Joining us today is Andrea Jones. Andrea is a social media strategist and course creator. Being a social media enthusiast, she understood the power of social media in adding value to businesses. Her cour…
LUYC 082: Michael Knouse on How to Catalyze Your Business Growth [not-audio_url] [/not-audio_url]

Duration: 45:40
What’s up everyone! Today my guest is Michael Knouse, a business coach and strategist. Having personally experienced the impact of coaching, Michael transitioned from a corporate career into becoming a business coach for…
LUYC 081: A Conversation with One of My Students, Ryan Clover-Owens [not-audio_url] [/not-audio_url]

Duration: 52:53
Hello everybody! Joining us today is Ryan Clover-Owens – librarian, web designer and course creator. Ryan is a student in my new group program, Finish Your Damn Course. This episode was super fun to create. Ryan and I ch…
LUYC 080: Xayli Barclay on How to Get Started with Video and YouTube [not-audio_url] [/not-audio_url]

Duration: 34:54
What’s up everyone! Today, I am joined by Xayli Barclay, video content strategist and course creator. Xayli discovered the power of video through her work as clothing designer and beauty blogger. After getting many quest…