LUYC 126: Make Podcasting Work for You with Tara McMullin

Hey, family! This week I’m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about her pivot from 1:1 consulting to facilitating honest conversations about what’s working in small businesses and discovering the real key: what works for you. Instead of thinking of podcasts as purely a marketing asset, think of it as part of your business model. One thing that works for Tara is podcasting. She has interviewed over 180 small business owners about systems for marketing, management, operations, product and personal development, sales, and productivity. I’m so excited to welcome Tara for her second appearance on the show. Tune in and hear how she’s making What Works work and her tips for course creators looking to add podcasting to their business model. Episode Quotes "Peer-to-peer learning was really, really important to me." "During the pivot we did our very best to communicate the change, walk clients through it, and allow them to feel really supported." "The very first step is demystifying the process because podcasting is not difficult at all, it is just opaque." "It is a mistake to create content for your podcast and just insert your pitch as an ad." "I believe in the power of small business owners to reshape our economy and our culture in positive ways." Listen to Learn 02:00 - Rapid 5 Questions 05:09 - Pivoting to a community-oriented business 13:23 - How Tara started podcasting 15:29 - Podcasting tips for beginners 20:50 - The 3 different types of podcasts 23:51 - Benefits of podcasting for businesses 28:26 - Developing a content strategy 33:40 - DOs and DON’Ts of pitching in podcasts 37:48 - Importance of value propositions for podcasts 41:25 - Exciting things coming up from Tara Connect with Tara Join the What Works Network Listen to the What Works podcast TaraGentile.com Follow Tara on Twitter! Looking for the Transcript? Episode 126