ZCS 062: Teaching Business to Artists with Alyson Stanfield

Welcome to another episode of The Zen Courses Show! I am thrilled to have Alyson Stanfield joining us today. Alyson has been working with artists for many years. Today, she’s here to share a behind the scenes look at Art Biz Coach and her Art Career Success System (ACSS), which has helped many of her clients grow their careers. Alyson has a lot to share about building an art career, the challenges she faced in her business journey, and some tips as a coach working with artists. A quick note from Alyson: Since this interview, Art Biz Coach has become Art Biz Success. I believe that artists are so valuable to the world; I will do everything I can to help them After teaching artists for a while, Alyson developed a framework called Art Career Success System. ACSS is composed of 4 programs. One is the Creative Content Camp, which helps artists create their contents. Another component is the Fan Boosting Formula, which teaches artists about cultivating relationships in your art career. Thirdly, Art Biz Accelerator, which is about the places where you show and sell your art. Lastly, we have the Magnetic You which is all about presentation, speaking and branding as an artist. Episode Quotes "In order to succeed as a solo entrepreneur you got to have some kind of framework." "I never publish the same thing twice, it always changes." "The big lesson I learned is that I don’t want to record... I like to do it live." "We learn better from mistakes than we do from the good stuff." "I believe that artists are so valuable to the world... they have a really special place." Listen to Learn 00:03 Episode Intro, Getting to know the speaker (Alyson Stanfield) 01:08 Rapid 5 04:32 Alyson's journey into Art Biz Coach 08:40 The Art Career Success System (ACSS), How Alyson's online courses started? 11:56 Who is this for and what problem does it solve? 13:06 The structure of ACSS and its four programs 15:33 Challenges that came in making ACSS 19:28 The activities included in each program 22:13 Is there anything you would have done differently? 26:33 Working through some of the mental blocks of clients towards success? 30:53 What's next for Alyson - updates and events, end notes