ZCS 064: The Only Way to Learn is to Fail...with Ben and Marie Borowski

Hey everyone, welcome to another episode of The Zen Courses Show. I’m so excited to have Ben and Marie Borowski on the show today, they complement each other so well when talking about skill sets! Ben, being a software developer, is more on the technical side while Marie is into course design and marketing. I know you will love this episode! It came out of the success of Marie's program Before collaborating with each other, Ben and Marie were doing their own things: Marie was working on her online course ‘Digital School Strategy’ and Ben was into software development. When Ben noticed Marie’s success, that’s when he started to focus on online courses. The story of a collaborative work began. We always tell people “start with the problem, start with the audience” Start with the problem. In other words, it’s about understanding the audience and knowing what they need. Marie emphasizes: content creators do not need to figure out everything before they start. It is just starting small and putting out the “rough and ready” version of your course. To grow with a blog or a YouTube channel toward a successful course, you need to spend time knowing yourself, your business and your goals. It is a collaborative work between you and your audience. Want more info on Ben and Marie’s course and business? Head over to zencourses.co/064 to read the full show notes and check out what Ben and Marie are up to now. Episode Quotes "Failure is inevitable... the only way to learn is to fail" "Start small and start with the rough and ready version of your course" "Getting to know your audience is what helps you become a better course creator" "Spending time to get to know yourself and your business, and your goals is so important" Listen to Learn 00:36 Getting to know Ben and Marie 02:53 Rapid 5 Questions 04:29 How Ben and Marie started working collaboratively? 06:35 Why did you focus your energy in creating online courses? 07:47 Challenges and lessons learned when starting the online course 14:20 Debunking the biggest myths about being an online course creator 18:14 Course development process 21:02 Strategies in growing your audience 25:48 Knowing whether or not a course make sense for your business 27:00 Tips in marketing online courses 32:19 Coming up: Exciting things to look forward to from Ben and Marie, links and announcements