ZCS033: Philip Morgan Shares His Unconventional Course Design & How to Position Your Online Course

ZCS033: Philip Morgan Shares His Unconventional Course Design & How to Position Your Online Course

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 15, 2016 Duration: 1:08:29
Welcome to another episode of The Zen Courses Show! Today’s guest is Philip Morgan, founder of PhilipMorganConsulting.com and author of The Positioning Manual. In this episode, you'll discover the game-changer for effective marketing. Enjoy! **In This Episode, You'll Learn:** • What positioning is and how it can help you sell more courses and other products • The cold, hard truth about self-paced courses and completion rates • How the live bootcamp model is differs from self-paced online courses • Why learners need more structure than we think • The pros and cons of hybrid courses • Non-salesy marketing strategies for introverts • Why you should build a minimum viable course (MVC) instead of focusing on perfection • Unconventional non-LMS ways to run your online course **Resources that Philip Mentions:** • [PhilipMorganConsulting.com](https://philipmorganconsulting.com/) • [The Positioning Crash Course](https://philipmorganconsulting.com/positioning-crash-course/) • [Prison Break Bootcamp](https://philipmorganconsulting.com/prisonbreak) • [Free workshops](http://zencourses.co/freeworkshop) Philip and I are hosting on positioning and marketing your course **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow) And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Philip for sharing his story with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
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