How Does Programmatic DOOH Fit in a Retail Media Strategy?

How Does Programmatic DOOH Fit in a Retail Media Strategy?

Author: JCDecaux UK December 12, 2024 Duration: 27:29
Life in Programmatic Digital Out-of-Home
EducationBusinessTechnology
Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH (pDOOH) is emerging as a powerful channel within the broader retail media ecosystem. The challenge for many marketers is how to most effectively define and manage retail media campaigns across all touchpoints. In this podcast, Dan Larden, Head of Media at ISBA joins Jon Mundy, Associate Director – Programmatic Demand at JCDecaux to unpick how brands and agencies can best navigate the constantly evolving world of retail media and integrate pDOOH for maximum results.  

Hosted on Acast. See acast.com/privacy for more information.


Life in Programmatic Digital Out-of-Home is a podcast from JCDecaux UK that explores the dynamic intersection of technology, advertising, and urban landscapes. Each episode convenes industry experts and innovators to unpack the realities of buying and selling digital out-of-home advertising through automated systems. The conversations delve into the practicalities and strategic thinking behind this evolving channel, moving beyond theory to discuss the tangible steps for implementation, the lessons learned from early adopters, and the key developments that have defined its trajectory. Listeners will gain insight into how leading marketers are leveraging data and technology to craft impactful public campaigns, the operational challenges and solutions, and the future trends poised to redefine audience engagement. This podcast serves as an essential audio resource for anyone in advertising, marketing, or media seeking a grounded, informed perspective on a medium that is transforming how brands communicate in physical space.
Author: Language: English Episodes: 36

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Life in Programmatic Digital Out-of-Home
Podcast Episodes
How Programmatic has Changed the DOOH Landscape [not-audio_url] [/not-audio_url]

Duration: 24:46
In this episode of Life in Programmatic DOOH, Dallas Wiles, Co-CEO at JCDecaux UK joins host Dom Kozak, Head of Programmatic, JCDecaux UK to discuss the impact the introduction of programmatic capabilities has had on JCD…
Programmatic DOOH: A Tale of Evolution [not-audio_url] [/not-audio_url]

Duration: 20:05
In the first episode of season three of the Life in Programmatic DOOH, JCDecaux UK’s Head of Programmatic Dom Kozak is once again joined by Carrie Condino, B2B Research Director at MTM to discuss the findings of our late…
The Best Programmatic DOOH Ads of 2023 [not-audio_url] [/not-audio_url]

Duration: 10:13
In the season 2 finale, JCDecaux's UK Programmatic Team share their favourite ads of 2023. Hosted on Acast. See acast.com/privacy for more information.
The Increasing Importance of Location in Cross-Channel Advertising [not-audio_url] [/not-audio_url]

Duration: 18:59
The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being…
What is the Role of pDOOH in Multi-Channel Campaigns? [not-audio_url] [/not-audio_url]

Duration: 20:30
With an abundance of programmatic channels and access points available, today’s marketers need to consider more factors than ever before when deciding on the optimal media mix for campaigns. Add to that the need to under…
Life in Programmatic Digital Out of Home: The DMEXCO Special [not-audio_url] [/not-audio_url]

Duration: 15:33
In this special episode of Life in Programmatic DOOH, JCDecaux UK’s Dom Kozak, Head of Programmatic, and Michelle Ashurst, Head of Sales – Agency reflect on the biggest conversations had at DMECXO 2023. We also hear from…
How to Prove Programmatic DOOH Drives Incremental Revenue [not-audio_url] [/not-audio_url]

Duration: 21:41
One of the questions we get asked most often is how brands and agencies can prove that programmatic digital out of home drives incremental revenue. In episode 7 of the Life in Programmatic Digital out of Home podcast, To…
WTF is Fixed Point Programmatic? [not-audio_url] [/not-audio_url]

Duration: 21:02
The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being…

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