The DMEXCO 2024 Special

The DMEXCO 2024 Special

Author: JCDecaux UK September 25, 2024 Duration: 15:53
Life in Programmatic Digital Out-of-Home
EducationBusinessTechnology
DMEXCO is one of the biggest events dedicated to digital marketing, and for many years, it has served as a key meeting place for key players in the industry. This year the atmosphere was as vibrant as ever and the agenda was packed with insightful content covering all the usual themes but with a big focus on retail media, sustainability, AI, and data-driven but cookie-free targeting. In this episode of Life in Programmatic DOOH, JCDecaux UK’s Director of Programmatic, Mark Halliday and Jon Mundy, Associate Director – Programmatic share their DMEXCO 2024 highlights and share insights from interviews with Diederick Ubels, Managing Director, EMEA, Vistar Media, Remi Boudard, VP Sales, Displayce, Walter Kraus, Commercial Director, JCDecaux Netherlands, and Julia Linehan, CEO, The Digital Voice. 

Hosted on Acast. See acast.com/privacy for more information.


Life in Programmatic Digital Out-of-Home is a podcast from JCDecaux UK that explores the dynamic intersection of technology, advertising, and urban landscapes. Each episode convenes industry experts and innovators to unpack the realities of buying and selling digital out-of-home advertising through automated systems. The conversations delve into the practicalities and strategic thinking behind this evolving channel, moving beyond theory to discuss the tangible steps for implementation, the lessons learned from early adopters, and the key developments that have defined its trajectory. Listeners will gain insight into how leading marketers are leveraging data and technology to craft impactful public campaigns, the operational challenges and solutions, and the future trends poised to redefine audience engagement. This podcast serves as an essential audio resource for anyone in advertising, marketing, or media seeking a grounded, informed perspective on a medium that is transforming how brands communicate in physical space.
Author: Language: English Episodes: 36

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Life in Programmatic Digital Out-of-Home
Podcast Episodes
How Programmatic has Changed the DOOH Landscape [not-audio_url] [/not-audio_url]

Duration: 24:46
In this episode of Life in Programmatic DOOH, Dallas Wiles, Co-CEO at JCDecaux UK joins host Dom Kozak, Head of Programmatic, JCDecaux UK to discuss the impact the introduction of programmatic capabilities has had on JCD…
Programmatic DOOH: A Tale of Evolution [not-audio_url] [/not-audio_url]

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In the first episode of season three of the Life in Programmatic DOOH, JCDecaux UK’s Head of Programmatic Dom Kozak is once again joined by Carrie Condino, B2B Research Director at MTM to discuss the findings of our late…
The Best Programmatic DOOH Ads of 2023 [not-audio_url] [/not-audio_url]

Duration: 10:13
In the season 2 finale, JCDecaux's UK Programmatic Team share their favourite ads of 2023. Hosted on Acast. See acast.com/privacy for more information.
The Increasing Importance of Location in Cross-Channel Advertising [not-audio_url] [/not-audio_url]

Duration: 18:59
The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being…
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Duration: 20:30
With an abundance of programmatic channels and access points available, today’s marketers need to consider more factors than ever before when deciding on the optimal media mix for campaigns. Add to that the need to under…
Life in Programmatic Digital Out of Home: The DMEXCO Special [not-audio_url] [/not-audio_url]

Duration: 15:33
In this special episode of Life in Programmatic DOOH, JCDecaux UK’s Dom Kozak, Head of Programmatic, and Michelle Ashurst, Head of Sales – Agency reflect on the biggest conversations had at DMECXO 2023. We also hear from…
How to Prove Programmatic DOOH Drives Incremental Revenue [not-audio_url] [/not-audio_url]

Duration: 21:41
One of the questions we get asked most often is how brands and agencies can prove that programmatic digital out of home drives incremental revenue. In episode 7 of the Life in Programmatic Digital out of Home podcast, To…
WTF is Fixed Point Programmatic? [not-audio_url] [/not-audio_url]

Duration: 21:02
The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being…

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