Are you a nutrition coach? Are you a client of a nutrition coach or a nutrition coaching business? Are you someone who’s been using GLP-1 agonist medications for fat loss or are you someone who’s used AI like ChatGPT or a nutrition coaching app? This is for you.
Mike Doehla returns to talk about the current state of nutrition coaching and nutrition coaching businesses now that Stronger U has shut down, and there are significant differences in other well known nutrition coaching companies in recent years.
As the founder and chief architect of Stronger U, a nutrition company valued at over “8 figures” at the time he sold it, Mike shares his perspective on:
Has the nutrition coaching landscape changed
Are people now choosing between the cost of nutrition coaching and the cost of GLP-1 agonist (or similar) medications
Will fat loss medications change the nutrition coaching business
Does someone now need nutrition coaching or personal training even more if using these medications
Is the improvement and access to low cost high quality nutrition coaching apps changing the nutrition coaching business
Will people use AI to help with nutrition and replace a coach
Has competition in nutrition coaching increased
Mike’s thoughts on coaches using AI to fake interactions with followers and clients
Mike’s thoughts on the pushback against talking about fat loss from some loud corners of the industry
Can you still build a successful nutrition coaching company
What would Mike do differently if he started over now
Is the departure of founders and key architects like Mike, Dr John Berardi, Krista Scott-Dixon, etc hard to overcome as a nutrition coaching business
And much more
Instagram: @mikedoehla
CHAPTERS
00:52 Industry Shifts
02:01 GLP-1 Impact
04:29 Coaching Value
07:06 Tracking Debate
08:07 Client Connection
12:26 Fast Responses Win
14:25 AI Fake Messaging
19:12 Be Human Offline
21:32 High Ticket Critique
27:53 Premium Positioning
29:31 Generic Positioning Trap
29:47 Premium Coaching Skepticism
30:57 Praise And Body Talk
32:55 Fat Loss Taboo Backlash
35:33 GLP-1 And Muscle Loss
39:09 Can Coaching Still Win
41:33 Founder Magic And Culture
46:47 Old School Growth Tactics
52:15 Scaling By Client Care
54:49 Wrap Up And Takeaways
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