#483 Brad Jensen - Being A Real Human On Social Media In An Age Of AI Automation

#483 Brad Jensen - Being A Real Human On Social Media In An Age Of AI Automation

Author: Andrew Coates July 2, 2026 Duration: 54:58

My good friend Brad Jensen returns in a more casual conversation between two old friends catching up. We wanted to share this discussion with you, so we hope you come along for the ride.


Brad shares his thoughts on:


People commenting on "his account" as if he isn't even a real person

Never imagining the reach and impact of his content

Whether all of the engagement from social media is actually a positive experience and how he manages it

Being willing to admit when you missed the mark with content

A nuanced discussion about choosing sponsorship deals carefully

Can you eat fast food and maintain your weight—or even lose fat?

Practical tactics for navigating eating on the run

Getting clear on which treats are actually worth the calories

Why alcohol consumption is declining

Using non-judgmental language around drinking less

The challenge of responding to every message on social media while avoiding questionable tactics like appointment setters pretending to be you in your DMs

Thoughts on using AI to fake interactions with followers

And much more


Instagram: @thesoberbodybuilder


CHAPTERS


00:16 Reuniting With Brad

00:49 Conference Talk Stories

01:59 Fast Food and Weight Loss

03:10 Monetizing Content

06:30 Choosing Sponsors Wisely

08:02 Turning Down Bad Deals

10:38 Eating Out Strategy

15:11 Go-To Orders

16:25 Stop Wasting Calories

21:08 Food Pressure and Alcohol

24:32 Why Drinking Is Down

25:36 Cannabis Versus Alcohol

27:08 Aging and Hangovers

28:55 How Media Normalizes Drinking

29:42 The Sex and the City Myth

32:14 Why Content Tone Matters

36:02 The Steroid Story Lesson

40:26 Followers and Ego

43:10 DM Setters and Trust

45:04 AI DMs and Ethics

49:53 Why Human Coaching Still Wins

52:48 The Future of In-Person Coaching

54:02 Final Thanks and Wrap-Up


SUPPORT THE SHOW


If this episode made you think differently about authenticity, social media, coaching, or AI, you can support the show by:


Subscribing and checking out more episodes

Sharing it on social media (tag me and I'll respond)

Sending it to someone building a business or navigating social media


FOLLOW ANDREW COATES


Instagram: @andrewcoatesfitness

https://www.andrewcoatesfitness.com


PARTNERS AND RESOURCES


RP Strength App (use code COATESRP)

https://www.rpstrength.com/coates


Just Bite Me Meals (use code ANDREWCOATESFITNESS for 10% off)

https://justbitememeals.com


MacrosFirst – FREE Premium Trial

Download MacrosFirst and during setup select ANDREW


KNKG Bags (15% off)

https://www.knkg.com/Andrew59676


Versa Gripps

https://www.versagripps.com/andrewcoates


TRAINHEROIC – FREE 90-Day Trial

https://www.trainheroic.com/liftfree


Reply to the email you receive (or email trials@trainheroic.com) and let them know Andrew sent you


L1 BIOMECHANICS AND ASSESSMENT COURSE

https://pro.activelifeprofessional.com/assessmentworkshopevents


Use code COATES at checkout.


Andrew Coates hosts Lift Free And Diet Hard, a conversation grounded in the belief that strength and wellness are built on more than just routines. This podcast moves beyond quick fixes to examine the principles and personal stories that shape a sustainable, intentional life. You’ll hear from a variety of inspiring guests who share not only their expertise but also the real-world challenges and triumphs they’ve faced. The discussions naturally weave together the science of fitness with the practicalities of daily choices, offering a nuanced look at what it means to truly care for your physical and mental health. Each episode is designed to provide actionable insights you can use to navigate your own path, fostering resilience and confidence whether you're in the gym or the kitchen. By focusing on informed decision-making over dogma, the Lift Free And Diet Hard podcast becomes a resource for anyone looking to cut through the noise of wellness culture. Andrew facilitates these explorations with a focus on empowerment, ensuring every conversation adds a layer of understanding to the complex journey of building a strong, healthy life.
Author: Language: English Episodes: 50

Lift Free And Diet Hard with Andrew Coates
Podcast Episodes
#505 Elizabeth Ward & Hillary Wright - Menopause Nutrition [not-audio_url] [/not-audio_url]

Duration: 53:36
Elizabeth Ward and Hillary Wright are registered dietitians, authors of *The Menopause Diet Plan*, and together are known as The Menopause Dietitians.They join me to cut through the noise around menopause nutrition and e…
#504 Harley Pasternak - Diets and GLP-1 Use in Popular Culture [not-audio_url] [/not-audio_url]

Duration: 1:02:15
What happens when evidence-based nutrition collides with celebrity culture, fad diets, GLP-1 medications, and increasingly extreme body-image trends?Harley Pasternak is an internationally renowned trainer, author, educat…
#503 Kevin Carr - How to Train for Independent Aging [not-audio_url] [/not-audio_url]

Duration: 1:07:45
Kevin Carr is co-owner of several businesses and brands, including Mike Boyle Strength and Conditioning and Certified Functional Strength Coach, and author of the new book Prescribing Movement as Medicine.Kevin returns t…
#501 Stan Efferding - Nutrition for Muscle Growth [not-audio_url] [/not-audio_url]

Duration: 56:53
Stan Efferding is an icon of bodybuilding, powerlifting, and elite evidence-based coaching.Stan returns with his unique ability to interpret cutting-edge research and combine it with decades of real-world experience coac…
#500 Dr. Layne Norton - You Will Not Outwork Me [not-audio_url] [/not-audio_url]

Duration: 1:07:07
I’m honoured to celebrate episode #500 with Dr. Layne Norton as my guest.Layne is an icon of the fitness industry: a prolific educator, author, champion, world-record-holding powerlifter, and a major influence throughout…
#499 Dr. Sean Pastuch - Live More, Hurt Less [not-audio_url] [/not-audio_url]

Duration: 1:08:30
Dr. Sean Pastuch returns to share lessons from his career and his new book, Live More, Hurt Less.Sean joins me to discuss:• How he defines “Live More, Hurt Less”• What that philosophy looks like in real life• Why helping…