Behaviour Change Expert: The Real Reason You Can’t Change Your Habits | Shahroo Izadi

Behaviour Change Expert: The Real Reason You Can’t Change Your Habits | Shahroo Izadi

Author: Sarah Ann Macklin May 27, 2026 Duration: 1:28:35

There's an entire industry built on the idea that if you hate yourself enough, you'll eventually change. And yet everything we know about shame tells us the opposite is true. So why do we keep going back there? And more importantly, what does it actually take to break free?

This week on Live Well Be Well, I'm sitting down with Shahroo Izadi, Behavioural Change Specialist, NHS clinical trainer, and bestselling author of The Kindness Method and The Last Diet.


Shahroo spent years working in addiction recovery, and what she found there transformed not only her professional understanding of change, but her own relationship with food, her body, and herself.


We go deep into why so many of us associate change with self-loathing, why willpower alone will always fail us, and how the tools used in addiction recovery hold the blueprint for any meaningful behaviour change. Shahroo also shares her own story with complete honesty, including binge eating, a gastric band, eight stone lost, and what finally made the difference. This is one of those conversations that reframes everything.


Here's what we dive into:

- How shame becomes the enemy of lasting habit change.

- Why the only habit worth learning is how to change habits.

- What addiction recovery gets right that mainstream wellness misses.

- How to interrupt the shame spiral after a setback.

- Why body neutrality is a more honest goal than body positivity.


Love,

Sarah Ann 💛

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If You Enjoyed This Episode, You Might Also Like:

Dr. Shefali's Approach to Shadow Self: From External Validation to Inner Alignment

https://youtu.be/46-BbuvGHuY

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Highlights:

00:00:00 Intro

00:07:00 Shahroo's Story: Stammers, Weight, and Self-Help at Age 10

00:10:34 Working in Addiction and Recognising Her Own Cycle

00:15:27 "Better Than Well": What Addiction Recovery Gets Right

00:23:24 Body Positivity, Body Neutrality, and the Thin Ideal

00:31:38 The Gastric Band: What Happens When You Don't Change the Behaviour

00:34:18 Social Judgment and the Ozempic Study

00:43:33 How to Stop the Swing Between Extremes

00:46:21 The Second Choice: Interrupting the Shame Spiral

00:53:23 Matt Haig on Using Your Worst Days as a Reference Bank

00:58:44 Writing Letters to Your Future Self

01:06:22 How Shahroo Sees Herself Differently Five Years On

01:18:47 Hatefulness Doesn't Create Change

01:20:07 Self-Compassion vs. Self-Love: What We're Actually Asking For

01:26:17 What "Live Well, Be Well" Means to Shahroo


There's a lot of noise out there about what it means to be healthy, and Live Well Be Well with Sarah Ann Macklin cuts straight through it. Sarah Ann brings a grounded perspective shaped by both personal experience and formal study, moving beyond quick fixes to explore what sustainable wellness actually looks like. Each conversation in this podcast feels like a thoughtful exploration rather than a lecture, tackling the interconnected areas of holistic health, practical nutrition, and realistic lifestyle shifts. You'll hear from a range of insightful guests alongside Sarah Ann's own reflections, all aimed at making sense of the information overload. The tone is refreshingly human-this isn't about perfection, but about finding a smarter, more integrated approach to everyday living. Tuning into this podcast feels like gaining a knowledgeable, empathetic friend who believes that feeling well shouldn't feel like a constant struggle. It’s a space for anyone wanting to move past the confusion and cultivate a genuine sense of vitality that fits into a real, busy life.
Author: Language: English Episodes: 100

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