Liverpool News Today | 2 Min News | The Daily News Now!
Hair that’s matted beyond repair? Think again. Salon owner Jo Bevilacqua is turning around severe hair matting — often linked to mental health, illness, or trauma — with a gentle, compassionate service that’s saved over fifty people in just one year. Many clients felt too ashamed to seek help, living with tangled hair for months or even years, but Jo’s before-and-after photos sparked a wave of support across the UK. Her key advice? Don’t tug — get professional help early if it’s near the scalp. One young girl’s hair, knotted into a solid ball due to mental health struggles, was mostly saved after two and a half days of careful work. The emotional impact? Life-changing. Jo’s team offers judgment-free care and is even fundraising to ensure no one suffers in silence.
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