Wirral Towns Compete for UK Town of Culture Title


Author: The Daily News Now! February 26, 2026 Duration: 1:37
Podcast episode
Wirral Towns Compete for UK Town of Culture Title

Two Wirral towns, New Brighton and Birkenhead, are vying for the UK Town of Culture title in 2028. Both have submitted bids for the government-backed award, with a £3 million prize for the winner. The contest, run by the Department for Culture, Media and Sport, is the first of its kind. New Brighton is in the small town category, while Birkenhead is in the large town category. Wirral Council is supporting both bids. Local leaders are excited about the opportunities for cultural expression and community pride. Judges will review entries, with strong bids advancing to a shortlist and receiving £60,000 to develop their plans. Three finalists will compete, with runners-up receiving £250,000. Culture Secretary Lisa Nandy sees this as a chance for towns to showcase their history and festivals, and transform their communities.

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