Location Weekly

Every week, the team at THE LBMA-Location Based Marketing Association dives into the fast-moving intersection of physical places and digital strategy. Location Weekly is your direct line to understanding how businesses are successfully navigating this space, moving beyond the buzzwords to examine real-world applications. You’ll hear straightforward analysis on the latest developments, from geofencing and beacon technology to hyperlocal social campaigns and in-store analytics. This isn't just about theory; it's a practical look at what's working right now for brands and retailers. Each episode breaks down complex ideas into actionable insights, featuring conversations with professionals who are implementing these strategies on the ground. Tune in to this essential business and marketing podcast for a clear-eyed perspective on how connecting with consumers where they actually are drives meaningful results. Stay informed and ahead of the curve with thoughtful discussions that cut through the noise of the industry.