The Los Angeles Lakers are making significant changes to their front office under new owner Mark Walter. Lon Rosen, a long-time team member, has been appointed as president of business operations, replacing Tim Harris. Rosens hire, along with the appointment of former University of Virginia coach Tony Bennett as an NBA Draft advisor, indicates a strategic push to bolster the organization. However, these changes come amidst fan backlash over substantial season ticket price hikes and a new administrative fee, which have sparked controversy in the league.
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