Lon Rosen, the new Lakers president of business operations, envisions Luka Doncic as the key to expanding the teams global reach and strengthening their brand. With Doncics massive international appeal and the Lakers iconic status, Rosen plans to leverage their charisma and marketing opportunities to grow their fanbase. Amidst the teams recent losing streak, Doncic emphasizes the importance of maintaining focus to improve their performance.
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